Sales Director

Coke Florida Careers•Cocoa, FL

5d•Onsite

About The Position

Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler that is the third largest privately-held and the sixth largest independent Coca-Cola bottler in the United States. Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca-Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR. In 2026, for the 5th year in a row, Coke Florida was named as a US Best Managed Company by Deloitte Private and The Wall Street Journal. This program recognizes outstanding U.S. private companies and the achievements of their management teams in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance. Coke Florida is looking for a Director of Sales based out of our Brevard location.

Requirements

Bachelor's degree or equivalent experience
5+ years of sales management experience leading a sales team
Proven Multi-channel experience
Excellent Communication and Organizational Skills
Proven leader who is able to effectively lead and motivate his/her direct team while also building relationships and working effectively in a matrix organization. Change agent who thrives in a fast paced, ever-changing environment

Nice To Haves

The ideal candidate will be a CPG sales leader dealing directly with Operations VPs
Local CMA selling experience
Passionate, results-oriented, collaborative, self-motivated, and have a strong work ethic
5+ years of Direct Store Delivery (DSD) and Beverage category experience preferred

Responsibilities

Responsible for sales execution in all local, regional and national large and small store home market accounts as well as Merchandising.
Responsible for the execution of all sales priorities, e.g., RED, SMO, Merchandising Optimization.
Manage merchandising expectations ensure alignment with CCBF and customer expectations.
Responsible for identifying and developing core talent, including stewarding the People Development Forum for the Large and Small Store selling organization and Merchandising Team.
Lead, Develop, and effectively delegate/empower the sales team to deliver sales revenue, gross profit and volume objectives.
Coach and develop the team of direct reports while ensuring a culture of learning and development exists throughout the organization.
Responsible for relationships with large and small home market accounts serving as the connection point with the VP level of store operations as well as some region/district level relationships.
Responsible for relationship with Customer teams and Sales operations teams.
Accountable for selling in and adherence to calendar marketing agreements. Provide feedback to the national customer teams.
Execute and fulfill all channel, package and pricing plans provided by the Commercial Leadership COE.
Small store sales include deal negotiations.
Develop a customized business plan addressing the critical needs of the customer while delivering Coke system budgeted profit and volume.
Sell-in and implement regional or national promotional strategies for the introduction of new brands and packages.
Drives collaboration between supply chain and field sales execution including sales / delivery route planning. Serves as key enabler for Supply Chain initiatives.
Ensure accurate forecasting of revenue, volume, sales and merchandising sales expenses and POS material requirements.
Provide a feedback loop on marketplace conditions (includes competition, channel plans, pricing, architecture).
Represent Company in local government / community forums, as needed, on issues that impact our business.
Provide inspirational leadership and ensure execution of all engagement initiatives (e.g., Town Halls) across the organization to drive strong employee engagement.
Host customer events that help align us better with the customer.