Director, Sales - WSOC TV

Cox Media Group•Charlotte, NC

3d•Onsite

About The Position

Cox Media Group is seeking a Director of Sales to lead television and digital revenue for its Charlotte market, including WSOC (ABC affiliate), WAXN (independent station), and its Telemundo station. The Director of Sales leads sales managers and account executives, develops client-focused strategies, delivers revenue goals, creates new revenue opportunities, and builds lasting client relationships. The role reports to the Vice President and General Manager. The position develops and executes local and national sales plans across broadcast and digital, monitors sales activity and forecasts revenue, drives new business, manages inventory and pricing, and oversees sales department operations. It also leads and develops the sales team, strengthens client and sports-franchise partnerships, collaborates with platform, content, and research teams, and contributes to annual budget planning. A valid driver’s license and clean driving record are required.

Requirements

Bachelor’s degree or equivalent years of experience.
Five years of media sales management experience.
Effective communication skills and a strong analytical focus.
Ability to thrive in a fast-paced, changing environment, with solid time management and organizational skills.
Strong selling skills with a creative, positive approach.
Proficiency in Microsoft Excel, PowerPoint, Word, and Copilot, as well as WideOrbit.
Valid driver’s license and clean driving record.

Nice To Haves

Broadcast television sales management experience, ideally leading teams that sell integrated broadcast and digital solutions.

Responsibilities

Develop and execute local and national sales plans across broadcast and digital to grow market share and revenue.
Monitor daily sales activity, forecast revenue, and adjust plans based on advertising market conditions.
Drive new business development across broadcast, digital, and mobile platforms, including custom sponsorships.
Manage inventory and pricing through yield management.
Oversee day-to-day sales department systems and procedures.
Lead weekly sales meetings to set expectations, share information, and motivate the team.
Join sales managers and account executives on sales calls and provide feedback to support training, development, and mentoring.
Evaluate sales team performance by monitoring sales techniques and results.
Review client presentations to ensure alignment with client goals.
Engage with local sports franchises to strengthen partnerships and expand sales opportunities.
Partner with other platform leaders to sell integrated broadcast and digital solutions.
Collaborate with the content team to develop local sellable products and services.
Work with the research team to provide marketing tools that drive sales results.
Participate in the annual budget planning process.