Director, Sales Enablement

First Due

1d•Remote

About The Position

First Due’s mission is to prevent first responder injury or death by providing fire and EMS agencies with transformative, end-to-end software solutions that empower them to run safer, smarter, and more effective operations. We are hiring a Director, Sales Enablement to deeply partner with GTM and drive actionable accelerated outcomes. We want someone who sees the function of Sales Enablement as a revenue problem rather than a training problem. The job will be measured on ramp time, certification, and win rates, not on how much training gets delivered. This is a player-coach role, particularly at the start. For the first six to twelve months, you should expect to write the playbook and then run reps through it yourself: leading live sessions, reviewing call recordings, sitting in on demos, and building the certification program by hand before you scale any of it.

Requirements

Seven or more years in B2B SaaS sales, sales enablement, sales engineering, or sales management, including at least three years owning enablement outcomes
A track record of reducing ramp time, moving win rates, or implementing a certification program that changed how reps actually sell
Hands-on experience with Gong or a similar platform, modern outbound tooling, LMS platforms, and CRM workflow design
Real working fluency with AI, including building custom GPTs or similar assistants, automating call review, and using AI for coaching and content
Comfort with ambiguity, as the company is moving fast and results are expected without a perfect org chart or a finished tech stack
Willingness to identify and lead fixes for broken processes, content, tools, and management
Authorization to work for any US employer in the United States
Ability to pass a criminal background check
Participation in E-Verify for I-9 verification

Nice To Haves

Field credibility, with a background as a high-performing AE, sales manager, or sales engineer
Experience selling into public sector markets such as public safety, healthcare, govtech, or other vertical or regulated markets

Responsibilities

Own time-to-first-deal for new AEs. Onboarding should be built around real pipeline, live customer conversations, and recorded calls, so that new hires are selling early rather than watching slide decks.
Build a tiered certification program covering trade-show fluency, demo certification, and full-suite certification, with live evaluated practice at each level.
Use AI heavily for call analysis, coaching, content personalization, and rep self-service, built on our current GTM stack.
Stand up a coaching loop that surfaces deal risk, demo quality, talk-track adherence, and discovery gaps to each rep and their Regional Sales Director every week.
Build reusable AI assistants for things like objection handling, battlecards, discovery prep, and account research.
Ensure every tool is tied to an outcome and stop paying for tools that aren't moving win rate, ramp time, or activity quality.
Ensure every AE can hold a 15-minute overview conversation across the full product suite at a trade show without a solution consultant in the room.
Build habits that let reps land and expand across RMS, ePCR, scheduling, training, command, and reporting from the first call, supported by competitive playbooks and displacement plays.
Audit existing collateral in the first 60 days, keeping what reps actually use and what converts, and rebuilding or retiring the rest.
Establish a single source of truth for collateral and tools, ensuring reps always know which deck, pricing sheet, or battlecard is current.
Ensure every tool in the stack has an owner, an adoption target, and a connection to a sales metric before it gets renewed.
Sit in the weekly leadership stand-up and monthly business reviews, and shape coaching priorities region by region.
Make the four Regional Sales Directors better coaches, and measure enablement partly on how their reps improve.
Keep a tight loop with Solution Consulting and Product on demo discipline, sandbox usage, and new-feature enablement so that product launches turn into pipeline quickly.