Director, Sales & Distribution

Red Bull•Boston, MA

1d•Onsite

About The Position

Red Bull Distribution Company is seeking a transformative, growth-oriented leader to direct sales and distribution across the New England Region. The Director owns the region’s financial, operational, and people performance and builds the capability and operating discipline needed to deliver sustained results. The role leads a network of 22 facilities and more than 350 employees, with six General Sales Managers and two Sales Activator Managers as direct reports. Candidates may sit in Wilmington, MA, or Taunton, MA. The Director sets regional strategy and business plans, owns performance across commercial and operational measures, and leads customer and market execution. The position requires a minimum of three days per week in market, strong cross-functional partnership, leadership development, and oversight of regional P&L, facilities, distribution operations, and regulatory and safety compliance. The base salary range is $156,000–$234,000, plus cash incentives. Actual offers may vary based on work experience, and the pay range may be modified. This position is open to U.S. citizens, U.S. permanent residents, or individuals currently authorized to work in the United States on a valid visa. Benefits may vary depending on employment nature and/or work location.

Requirements

At least 8 years of progressive leadership experience in sales, distribution, operations, or a related commercial function.
Demonstrated ability to lead and develop leaders, build accountability, manage performance, and create a high-performing team.
Strong commercial and financial acumen, including using internal and external data to identify drivers, forecast performance, set priorities, and allocate resources.
Track record of improving customer execution and delivering growth through clear plans, operating discipline, field leadership, and regional or national key-account partnership.
Executive-level communication and presentation skills, including the ability to tell a clear business story, influence stakeholders, and translate complex information into action.
Working knowledge of labor management, inventory controls, fleet and facility operations, and safety or regulatory requirements.
Key account management experience at a district, regional, or national level.
Adaptability and resilience in a fast-moving environment, with the ability to prioritize, act decisively, and sustain change over time.
Strong organizational and analytical skills; proficiency in Microsoft Excel, PowerPoint, and Word; and ability to manage multiple priorities.
Bachelor’s degree required.
Valid driver’s license and ability to travel 40–60%, including overnight travel, early mornings, facility visits, and market rides.
Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Nice To Haves

Beverage, consumer packaged goods, or direct-store-delivery experience is strongly preferred.
Full P&L ownership experience is preferred.
Multi-location or multi-state leadership experience is preferred.

Responsibilities

Set the regional vision, annual business plan, KPI priorities, and forecasts, translating company strategy and market insights into measurable actions.
Own performance across volume, market share, profitability, distribution, safety, and turnover; communicate results, priorities, ownership, and actions through regular business reviews.
Spend at least three days per week in market coaching teams, assessing execution, removing barriers, and improving service and route productivity.
Develop customer and channel plans to grow availability, visibility, distribution, and share, including execution of innovation, pricing, in-stock conditions, cold placements, and shopper messaging.
Lead regional and national customer relationships and partner with Red Bull North America to translate customer strategy and execution standards into measurable in-store outcomes.
Own the regional P&L and manage expenses, inventory, and resources to deliver profitable growth.
Lead sales and distribution operations across 22 facilities, improving network efficiency, route structure, service, driver effectiveness, fleet, facilities, and inventory controls.
Ensure safe, compliant operations consistent with company standards and applicable DOT, OSHA, and employment requirements.
Lead and develop six General Sales Managers and two Sales Activator Managers through clear expectations, field coaching, performance reviews, development plans, and accountability.
Build a diverse leadership bench and succession pipeline through internal development, external recruiting, delegation, and preparation for expanded responsibility.
Partner with Talent and senior leadership to strengthen recruiting, onboarding, engagement, retention, performance management, and organizational effectiveness.
Align sales, distribution, marketing, finance, operations, and talent partners around shared priorities; communicate risks, provide recommendations, share best practices, and model company values and Our Code.
Deliver sustained growth in volume, market share, profitability, and distribution; successful innovation launches; improved in-stock performance; and consistent pricing and retail execution.
Improve route productivity and sales effectiveness while maintaining safe, efficient, and compliant operations.
Strengthen employee engagement, reduce turnover, and prepare a diverse pipeline of leaders for expanded roles through clear priorities, disciplined routines, collaboration, and accountability.