Director Regional Sales - Industrial Distribution

Generac•Marlborough, MA

1d•$130,000 - $200,000

About The Position

Energy Systems is seeking a Director, Regional Sales to lead a regional sales team for its industrial distribution business. Energy Systems is a full-service distributor of Generac equipment and solutions, offering sales, service, and rentals. The Director will lead high-performing sales professionals, drive growth across the territory, develop strategy, and build strong relationships with distribution partners and customers. The role involves setting direction for regional sales success, coaching and developing the team, establishing goals and forecasts, advancing customer opportunities, and improving sales processes. The Director will monitor market and competitor activity, identify expansion opportunities, coordinate across departments, manage budgets and deal execution, and ensure effective CRM use. Frequent travel within the region is required to stay connected with the team and customers. The position offers a high-visibility leadership role with influence on growth and strategy, opportunities to shape a regional sales team, and regular interaction with customers, partners, and executive leadership. Compensation is $130,000–$200,000 USD plus variable compensation, including short- and long-term incentives; final compensation depends on factors including experience, skills, certifications, and geographic location. The job involves frequent computer-based work, including periods of sitting and close-vision tasks. Physical activities include regularly talking, hearing, manipulating objects or controls, standing, and walking; occasional stooping, bending, reaching above the shoulders, and lifting up to 25 pounds may be required.

Requirements

Bachelor’s degree in Business, Engineering, or a related field, or equivalent experience.
At least 7 years of sales leadership experience.
At least 10 years of direct selling experience.
Demonstrated track record of revenue growth and achieving ambitious goals.
Deep understanding of sales strategy, performance management, and team motivation.
Excellent leadership, communication, and relationship-building skills.
Strong business acumen and ability to execute hands-on.
Proficiency with CRM systems and enterprise tools.
Skilled in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
Ability to travel frequently within the region.

Nice To Haves

Master’s degree in a business-related field.
Experience working with distribution channels and end-user customers.
Proven success expanding client bases and building long-term partnerships.
Familiarity with SAP and FieldServio.

Responsibilities

Lead, coach, train, and inspire a regional sales team, setting clear performance expectations.
Develop and execute sales strategies that generate consistent revenue growth.
Set quarterly and annual targets, forecast performance, and ensure the team achieves its goals.
Join the team on key customer calls to advance opportunities and close deals.
Build customer and distributor relationships that support satisfaction and loyalty.
Track market trends, analyze competitors, and identify opportunities for expansion.
Partner across departments to align strategy and provide seamless customer experiences.
Manage budgets, oversee deal execution, and ensure CRM tools are used effectively.
Travel frequently within the region to stay connected with the team and customers.