Director, Sales & Distribution

Red Bull•Boston, MA

1d•$156,000 - $234,000

About The Position

Red Bull Distribution Company is seeking a growth-oriented leader to direct sales and distribution across the New England Region. The Director owns regional financial, operational, and people performance and builds the capability and operating discipline needed to deliver sustained results. The organization includes 22 facilities and more than 350 employees, with six General Sales Managers and two Sales Activator Managers as direct reports. The role requires visible market leadership, command of the business, cross-functional partnership, and a commitment to developing leaders. The Director sets the regional vision, business plan, KPI priorities, and forecasts; owns performance across volume, market share, profitability, distribution, safety, and turnover; and leads sales and distribution operations across the regional network. The position includes regular field coaching and market visits, customer and channel planning, regional and national customer relationships, P&L and resource management, safe and compliant operations, leadership development, and collaboration with functions across the company. The role is eligible to be based in Wilmington, Massachusetts, or Taunton, Massachusetts, and requires 40–60% travel, including overnight travel, early mornings, facility visits, and market rides.

Requirements

At least 8 years of progressive leadership experience in sales, distribution, operations, or a related commercial function.
Demonstrated ability to lead and develop leaders, build accountability, manage performance, and create a high-performing team.
Strong commercial and financial acumen, including using internal and external data to identify drivers, forecast performance, set priorities, and allocate resources.
Track record of improving customer execution and delivering growth through clear plans, operating discipline, field leadership, and regional or national key-account partnership.
Executive-level communication and presentation skills, including the ability to communicate a clear business story, influence stakeholders, and translate complex information into action.
Working knowledge of labor management, inventory controls, fleet and facility operations, and safety or regulatory requirements.
Key account management experience at a district, regional, or national level.
Adaptability and resilience in a fast-moving environment, with the ability to prioritize, act decisively, and sustain change over time.
Strong organizational and analytical skills; proficiency in Microsoft Excel, PowerPoint, and Word; and ability to manage multiple priorities.
Bachelor's degree required.
Valid driver's license and ability to travel 40–60%, including overnight travel, early mornings, facility visits, and market rides.
Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Nice To Haves

Beverage, consumer packaged goods, or direct-store-delivery experience.
Full P&L ownership experience.
Multi-location or multi-state leadership experience.

Responsibilities

Set the regional vision, annual business plan, KPI priorities, and forecasts, translating company strategy and market insights into measurable actions.
Own performance across volume, market share, profitability, distribution, safety, and turnover.
Monitor business drivers, competitive dynamics, risks, and opportunities, and communicate results, priorities, ownership, and actions through regular business reviews.
Spend a minimum of three days per week in market coaching teams, assessing execution, removing barriers, and improving service and route productivity.
Develop customer and channel plans to grow availability, visibility, distribution, and share, including execution of innovation, pricing, in-stock conditions, cold placements, and shopper messaging.
Lead regional and national customer relationships and partner with Red Bull North America to translate customer strategy and execution standards into measurable in-store outcomes.
Own the regional P&L and manage expenses, inventory, and resources to deliver profitable growth.
Lead sales and distribution operations across 22 facilities, improving network efficiency, route structure, service, driver effectiveness, fleet, facilities, and inventory controls.
Ensure safe, compliant operations consistent with company standards and applicable DOT, OSHA, and employment requirements.
Lead and develop six General Sales Managers and two Sales Activator Managers through expectations, field coaching, performance reviews, development plans, and accountability.
Build a diverse leadership bench and succession pipeline through development, recruiting, delegation, and preparation for expanded responsibility.
Partner with Talent and senior leadership to strengthen recruiting, onboarding, engagement, retention, performance management, and organizational effectiveness.
Align partners across sales, distribution, marketing, finance, operations, and talent around shared priorities.
Communicate risks early, make recommendations, share best practices, and model RBDC values and Our Code.