Director, Retail Marketing Strategy & Operations - WSS

Foot Locker•Los Angeles, CA

8d•$152,000 - $190,000•Hybrid

About The Position

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression. As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand. We’re looking for great people who want to influence culture and the generation that is shaping what’s next. Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve. Come change the game with us. Apply today! The Director, Retail Marketing Strategy & Operations is responsible for leading retail marketing strategy, enterprise go-to-market planning, marketing operations, and omnichannel campaign execution across the organization. This role serves as the operational hub of the Marketing department, ensuring that all campaigns are strategically planned, cross-functionally aligned, and across retail stores, digital channels, community initiatives, partnerships, and all customer touchpoints. Reporting to the Vice President of Omnichannel Customer (overseeing all Marketing & Direct-to-Consumer functions), this leader oversees Retail Marketing, Marketing Operations, Go-to-Market Planning, Events & Activations, and promotional campaign management while partnering closely with Creative, Digital Marketing, Ecommerce, Visual Merchandising, Merchandising, CRM, Store Operations, and Executive Leadership. The ideal candidate is a strategic marketer, operational leader, and exceptional cross-functional collaborator who thrives in a fast-paced retail environment.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field.
7 –10+ years of progressive marketing leadership experience within retail, consumer, or omnichannel environments with experience supporting large multi-location retail organizations.
Proven experience leading integrated marketing campaigns across retail and digital channels with a strong background in retail marketing, promotions, and campaign execution.
Experience managing cross-functional teams and complex marketing initiatives.
Exceptional project management and organizational skills with excellent communication and presentation skills.
Strong analytical and business acumen.
Familiarity with project management and tracking platforms (i.e. AirTable, Monday.com, Asana).
Experience managing marketing budgets and external agency relationships.

Responsibilities

Lead retail marketing strategy and execution across the store fleet, including promotions, local and regional marketing, store communications, new store openings, remodels, and key retail moments, partnering across the organization to drive traffic, sales, conversion, customer engagement & acquisition, and consistent brand execution.
Own the integrated go-to-market process and master marketing calendar, leading campaign planning, prioritization, cross-functional alignment, and launch readiness to ensure cohesive and timely execution across channels and customer touchpoints.
Lead the strategy and execution of events, activations, community initiatives (WSS Cares), sponsorships, and local market programs that drive sales, customer acquisition and engagement while strengthening community connectivity, and deliver measurable impact.
Establish scalable processes across workflow and support marketing administration, budget management, and reporting to improve visibility, accountability, efficiency, and speed-to-market.
Serve as a prominent connector across marketing and key business functions, establishing clear timelines, ownership, milestones, and launch-readiness standards.
Lead and develop a high-performing team, establishing clear priorities and accountability while fostering collaboration, strong execution, continuous improvement, and professional and individual growth.