Director Regional Sales - Industrial Distribution

Generac Power Systems•Fife, WA
•$140,000 - $180,000

About The Position

Energy Systems is hiring a Director, Regional Sales – Industrial Distribution to lead a regional sales team and drive growth across its territory. Energy Systems is a full-service distributor of Generac equipment and solutions, providing sales, service, and rentals. The role leads and develops sales professionals, sets and executes sales strategy, and builds relationships with distribution partners and customers to support immediate results and long-term business growth. The position includes frequent travel within the region to work with the sales team and customers. It is a high-visibility leadership role with an opportunity to shape the regional sales team and strategy and to engage with customers, partners, and executive leadership.

Requirements

  • Bachelor’s degree in Business, Engineering, or a related field, or equivalent experience.
  • At least 7 years of sales leadership experience.
  • At least 10 years of direct selling experience.
  • Strong track record of delivering revenue growth and achieving ambitious goals.
  • Deep understanding of sales strategy, performance management, and team motivation.
  • Excellent leadership, communication, and relationship-building skills.
  • Strong business acumen and hands-on execution ability.
  • Proficiency with CRM systems and enterprise tools.
  • Skilled in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.

Nice To Haves

  • Master’s degree in a business-related field.
  • Experience working with distribution channels and end-user customers.
  • Proven success in expanding client bases and building long-term partnerships.
  • Experience with SAP or FieldServio.

Responsibilities

  • Lead, coach, train, and inspire a regional sales team, setting clear performance expectations.
  • Develop and execute sales strategies that deliver consistent revenue growth.
  • Set quarterly and annual targets, forecast performance, and ensure the team achieves its goals.
  • Join the team on key customer calls to advance opportunities and close deals.
  • Build customer and distributor relationships that support satisfaction and loyalty.
  • Track market trends, analyze competitors, and identify opportunities for expansion.
  • Partner across departments to align strategy and deliver seamless customer experiences.
  • Manage budgets, oversee deal execution, and ensure effective use of CRM tools.
  • Travel frequently within the region to stay connected with the team and customers.

Benefits

  • Health, dental, and vision benefits.
  • 401(k).
  • Fun Days and employee engagement days.
  • Product discounts and loan programs.
  • Variable compensation, including short-term and long-term incentives.
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