Vans: Director, Regional Merchandising, Apparel & Accessories

Vans • Costa Mesa, CA

7d

About The Position

The Director, Regional Merchandising, Apparel & Accessories leads Vans’ AMER regional merchandising strategy for the Apparel and Accessories portfolio. Working closely with Global Product Merchandising and regional Planning, Sales, Marketing, Marketplace, and channel teams, the role sets the regional category vision and translates global direction into strategies that reflect AMER consumer needs, marketplace dynamics, and business opportunities. It provides leadership across seasonal direction, marketplace segmentation, commercial performance, and team development, and reports to the Head of Regional Merchandising.

The director leads category strategy for Men’s and Women’s businesses, owns regional business strategy and performance, and uses consumer insights, marketplace trends, competitive intelligence, and financial results to guide opportunities, risks, product development, and investment priorities. The role aligns functions on seasonal priorities, segmentation, channel strategies, and go-to-market plans; represents AMER in global and regional milestone meetings; and leads and develops the regional merchandising organization.

Requirements

• 10+ years of experience and professional achievements.
• Deep merchandising experience in apparel, accessories, footwear, or a related consumer-led industry, including ownership of complex category strategies and multi-channel businesses at a regional or comparable scale.
• Strong commercial and financial acumen, connecting consumer and marketplace insights to revenue, margin, inventory, pricing, and sell-through decisions and making strategic trade-offs.
• Enterprise leadership and influencing skills, with a proven ability to align senior Global and Regional partners, communicate a compelling point of view, and coordinate action across functions and channels.
• Proven people leadership experience, including leading and developing managers and teams, building organizational capability, setting high performance expectations, and creating an inclusive and accountable team environment.
• Experience leading Apparel and Accessories categories across Men’s and Women’s businesses, including marketplace segmentation, line architecture, channel differentiation, and product storytelling.
• Experience working within a global brand and matrixed organization, representing regional needs, influencing global product creation, and presenting strategy and business performance to executive leaders and key marketplace partners.

Responsibilities

• Set and lead the AMER merchandising vision and category strategy for Apparel and Accessories, translating global product direction into a differentiated regional point of view that strengthens brand relevance and supports long-term growth across Men’s and Women’s businesses.
• Own regional business strategy and performance for Apparel and Accessories, using consumer insights, marketplace trends, competitive intelligence, and financial results to identify opportunities, manage risks, and influence product development and investment priorities.
• Lead cross-functional alignment with Planning, Sales, Marketing, Marketplace, Retail, Digital, and Global Product teams to establish seasonal priorities, marketplace segmentation, channel strategies, and go-to-market plans that deliver revenue, margin, inventory, and sell-through goals.
• Represent the senior AMER perspective for Apparel and Accessories in global and regional milestone meetings, providing strategic direction and regional feedback and influencing line architecture, product positioning, pricing, and storytelling.
• Lead and develop the regional Apparel and Accessories merchandising organization by setting expectations and decision rights, building leadership capability, and fostering consumer curiosity, collaboration, accountability, innovation, and commercial excellence.

Benefits

• The position is eligible for additional compensation awards, which may include an annual incentive plan, sales incentive, or commission potential.
• VF Corporation offers benefit programs; detailed benefits information is provided during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed