Vans: Director, Regional Merchandising, Apparel & Accessories
About The Position
The Director, Regional Merchandising, Apparel & Accessories leads Vans’ AMER regional merchandising strategy for the Apparel and Accessories portfolio. The role works closely with Global Product Merchandising and regional Planning, Sales, Marketing, Marketplace, and channel teams to set the regional category vision and translate global direction into strategies reflecting AMER consumer needs, marketplace dynamics, and business opportunities. It provides leadership across seasonal direction, marketplace segmentation, commercial performance, and team development, and reports directly to the Head of Regional Merchandising. The Director owns regional category strategy and business performance, guides seasonal priorities and go-to-market plans, and represents the AMER perspective in global and regional milestone meetings. The role also leads and develops the regional Apparel and Accessories merchandising organization.
Requirements
- 10+ years of experience and professional achievements.
- Deep merchandising experience within apparel, accessories, footwear, or a related consumer-led industry, including ownership of complex category strategies and multi-channel businesses at a regional or comparable scale.
- Strong commercial and financial acumen, connecting consumer and marketplace insights to revenue, margin, inventory, pricing, and sell-through decisions and making clear strategic trade-offs.
- Enterprise leadership and influencing skills, including aligning senior Global and Regional partners, constructive challenge, compelling communication, and coordinating action across functions and channels.
- Proven people leadership experience, including leading and developing managers and teams, building organizational capability, setting high performance expectations, and creating an inclusive and accountable team environment.
- Experience leading Apparel and Accessories categories across Men's and Women's businesses, including marketplace segmentation, line architecture, channel differentiation, and product storytelling.
- Experience in a global brand and matrixed organization, representing regional needs, influencing global product creation, and presenting strategy and business performance to executive leaders and key marketplace partners.
Nice To Haves
- Formal education in a related field.
Responsibilities
- Set and lead AMER merchandising vision and category strategy for Apparel and Accessories, translating global product direction into a differentiated regional point of view across Men's and Women's businesses.
- Own regional business strategy and performance, using consumer insights, marketplace trends, competitive intelligence, and financial results to identify opportunities, manage risks, and influence future product development and investment priorities.
- Align Planning, Sales, Marketing, Marketplace, Retail, Digital, and Global Product teams on seasonal priorities, marketplace segmentation, channel strategies, and go-to-market plans to achieve revenue, margin, inventory, and sell-through goals.
- Represent the senior AMER Apparel and Accessories perspective in global and regional milestone meetings, providing strategic direction and regional feedback and influencing line architecture, product positioning, pricing, and storytelling.
- Lead and develop the regional Apparel and Accessories merchandising organization by setting expectations and decision rights, developing leadership capability, and fostering consumer curiosity, collaboration, accountability, innovation, and commercial excellence.
Benefits
- Additional compensation awards may include an annual incentive plan, sales incentive, or commission potential.
- VF Corporation benefits are offered; details are provided during the hiring process.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
