Director Public Relations (E6135)
About The Position
The Director of Public Relations is responsible for establishing and leading a modern, proactive media relations operation for IEEE. This role elevates IEEE's public presence by securing meaningful, high‑impact coverage across business, lifestyle, technology, and general‑interest media. The Director develops and executes a comprehensive media strategy that positions IEEE's leaders, experts, and Organizational Units as authoritative voices on the technologies shaping society. This is a senior, outward‑facing role requiring exceptional judgment, strong media relationships, global experience, and the ability to identify compelling narratives—even in places where others may not immediately see a story. Reporting to the Sr. Director, PR and Communications, this position will manage two (2) direct reports.
Requirements
- Bachelor's degree or equivalent experience
- 10-15 years Experience in media relations, public relations, or strategic communications.
- Demonstrated success securing coverage in top‑tier business, lifestyle, and general‑interest media.
- Strong relationships with reporters and editors across multiple beats.
- Proven ability to identify compelling story angles and develop narratives from complex or technical subject matter.
- Experience supporting senior executives and preparing leaders for interviews and public appearances.
- Exceptional writing, pitching, and message‑development skills.
- Individuals currently serving on an IEEE board or committee are not eligible to apply.
- This position is not budgeted for employer-sponsored immigration support, this includes all persons in F (both CPT and OPT), J, H, L, or O status.
Nice To Haves
- Master's or other advanced degree
- Agency experience is a plus.
- Technology background or familiarity with innovation ecosystems is helpful but not required.
- Experience in global or mission‑driven organizations is a plus.
Responsibilities
- Develop and execute a proactive media strategy that increases IEEE’s visibility and positions the organization as a leading voice on technology, innovation, and societal impact.
- Lead media engagement for IEEE’s Executive Director, Presidents, and senior leaders; prepare briefings, talking points, and message frameworks.
- Build and maintain strong relationships with reporters and editors across lifestyle, business, and general‑interest outlets to broaden IEEE’s reach beyond traditional technology press.
- Identify and elevate IEEE experts as authoritative voices on emerging trends, standards, and innovations.
- Monitor the news cycle and cultural landscape to uncover opportunities where IEEE can contribute insight, even when the story is not immediately obvious.
- Partner with Organizational Units to support priority initiatives, align messaging, and coordinate enterprise‑level media opportunities.
- Craft and refine media messages, Q&As, and positioning statements that reflect IEEE’s voice and strategic priorities.
- Track media performance, sentiment, and impact; provide insights that inform strategy and demonstrate value.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
