Associate Director, Public Relations

Brilliant Earth

About The Position

Brilliant Earth is seeking a dynamic leader to oversee public relations initiatives. This role will be responsible advancing our mission and promoting our brand values through strategic media relations and external communications. The ideal candidate has demonstrated experience as a strategic marketing and PR leader who has conceived, executed, and maintained public relations, corporate communications, and event planning for premium consumer brands, with a strong focus on both physical retail environments and broader brand storytelling.

Requirements

7-10 years of experience in brand marketing and public relations, with significant experience in a D2C retail environment
Proven track record of developing and leading retail brand executions at scale
Established media relationships and successful PR campaign history
Experience working with premium or luxury brands in an omnichannel environment
Exceptional strategic thinking, problem-solving, and analytical skills
Experience identifying and successfully executing celebrity, influencer and brand partnerships
Outstanding written and verbal communication abilities
Robust leadership skills with the ability to inspire and guide cross-functional teams
Ability to effectively balance multiple projects simultaneously in a fast-paced environment
Commitment to respect and inclusion in the workplace
Passion for sustainability, ethics, and social responsibility
Bachelor's degree in Marketing, Communications, or related field

Nice To Haves

advanced degree is a plus

Responsibilities

Develop and implement comprehensive PR strategies to build brand awareness and support Brilliant Earth's mission
Cultivate and manage relationships with key media contacts, industry influencers, and editors to secure strategic coverage
Oversee the management of PR agencies, including weekly calls, reporting, editor product sends, and celebrity/influencer gifting
Collaborate on the planning and execution of events, including product launches, showroom openings, and special promotions
Partner with senior leadership to define and communicate brand positioning that resonates with target audiences
Develop and maintain consistent, compelling brand messaging across all consumer touchpoints
Oversee the development of integrated marketing campaigns that drive traffic, sales, and brand affinity
Create engaging PR materials, press releases, and content that support both retail and PR initiatives
In partnership with the VP of integrated marketing and Director of Visual Merchandising, serve as a key contributor in developing and articulating a comprehensive retail brand marketing strategy aligned with overall business objectives
Lead the activation of brand marketing initiatives in prioritized physical showrooms, including the successful launch of new showrooms.
Develop and manage budgets for both retail marketing and PR, ensuring optimal allocation of resources
Monitor campaign performance, measure key indicators, and provide insights for continuous improvement
Foster a culture of creativity, innovation, and accountability within the marketing department
Lead and mentor team members, providing guidance and development opportunities