Senior Director, Public Relations

CoveoMontreal, QC

About The Position

The best-kept secret in enterprise AI. Your job is to make sure it doesn't stay that way. Every agentic workflow in the enterprise depends on surfacing the right information at the right moment. That's what Coveo does. We're the AI-powered search and discovery platform behind companies like Intel, Dell, and Abbott - and a recognized Magic Quadrant leader. The market needs to know about us. We haven't told our story the way a company at the center of the AI shift should. The customer proof is extraordinary, the product point of view is sharp, and the category is exploding. What's missing is an owner to pull it together into a narrative our market can't ignore. We're putting real money behind it. We’ve just hired tier 1 PR agencies in the US and Canada - and that's only the start. Prove the model in North America, and the plan is to fund the same effort in other geographies. This is a chance to build a global communications function from the ground up, with the investment and executive support to do it. That's this role. You'll decide what Coveo says to the world, where it says it, and how it sounds - and make sure the right buyers and media hear it.

Requirements

  • Genuinely curious about AI and excited to explain how it's reshaping the enterprise.
  • A creative storyteller who can translate complex technology into a narrative people care about.
  • Have built communications programs - you're energized by a blank canvas, not waiting for a playbook to inherit.
  • Work fluidly across product, sales, and marketing rather than operating in a “PR” silo.
  • Can balance strategy with execution - you'll set the vision and get the placements.
  • Deep experience in enterprise B2B technology or SaaS communications, and know how to direct agencies and budget toward real outcomes - not just brief them.

Nice To Haves

  • A track record of taking a strong-but-underexposed company and meaningfully raising its profile.
  • Experience launching narratives in emerging or fast-defining categories.
  • Comfort coaching C-level executives and building thought-leadership platforms.
  • Range across earned, social, and paid - with an instinct for where attention is moving next.
  • You move fast - you know trying new things means failing, and you're fine failing quickly because that's how we get better.

Responsibilities

  • Shape a differentiated story connecting our product vision, the market shift, and what our customers achieve - and make it land with enterprise buyers.
  • Deploy the US and Canada agency budget now, prove what works, then expand into Europe and Australia.
  • Build the earned-media engine from the ground up - top-tier business and tech press, podcasts, and the channels where our buyers pay attention - and lead the agency partnerships that scale it.
  • Turn our marquee customers into compelling, repeatable proof points - not buried case studies, but stories people remember.
  • Own our social presence and give Coveo a voice that's confident, credible, and worth following.
  • Align marketing, product, and sales behind one story - and arm our executives to tell it well.
  • Drive integrated communications around product launches, Gartner MQs, partnerships, and major announcements.

Benefits

  • We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.
  • Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact [email protected] to discuss your needs.
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