Director, Public Relations and Influencer

Campbell's•Camden, NJ

1d•$172,000 - $247,300

About The Position

Since 1869, Campbell's has connected people through food they love and is proud to be stewards of amazing brands that people trust. The company offers opportunities to grow, innovate, and inspire, making history with its employees. Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance. Employees are eligible for a matching 401(k) plan with immediate vesting. Campbell's offers unlimited sick time, paid time off, and holiday pay. Additional perks include a fitness center, on-site day care, and a company store for WHQ employees. The company also supports community involvement through its "Campbell’s Cares" program and offers various Employee Resource Groups (ERGs).

Requirements

Bachelor’s Degree required
10+ years of experience across brand PR, earned media, and influencer/creator marketing
Strong foundation in traditional media relations, ideally within CPG or consumer brands
Proven leadership experience building and inspiring high-performing teams
Demonstrated success delivering integrated earned strategies across traditional media, digital channels, and influencer activations
Experience building and scaling influencer programs that drive cultural relevance and extend PR impact
Strategic mindset with the ability to modernize PR through creator- and culture-led approaches
Strong track record of managing relationships with top-tier media and influencers/creators at scale
Exceptional communication and storytelling skills, with the ability to craft narratives that translate across formats and audiences
Strong analytical mindset with experience defining KPIs and optimizing performance across earned and influencer programs
Proven ability to navigate complex organizations and manage multiple stakeholders to deliver results

Nice To Haves

Prior experience in CPG or highly brand-driven consumer industries
Deep understanding of cultural trends, creator ecosystems, and emerging platforms
Experience integrating PR, influencer, and social strategies into a unified, modern marketing approach
Crisis management experience within a complex, fast-moving media environment

Responsibilities

Shape and lead Campbell’s integrated Brand PR and Influencer strategy, redefining how iconic brands show up in culture.
Drive authentic consumer connection and cultural relevance through modern earned media and creator partnerships.
Transform earned media and influencer into a powerful engine of brand impact and business growth.
Elevate brand reputation and storytelling across a diverse portfolio including Campbell’s, Goldfish, Snyder’s of Hanover, V8, Milano, Pace, Cape Cod, Prego, Pepperidge Farm, Rao’s, and more.
Inspire a high-performance team and help build the future of consumer-centric, culturally connected marketing at Campbell’s.
Lead and evolve Campbell’s approach to earned media, strengthening PR capabilities while embedding influencer and creator marketing as a core growth driver.
Design and activate an always-on earned + influencer ecosystem that drives continuous conversation, reach, and relevance.
Deliver culturally compelling campaigns that generate measurable, data-driven business impact.
Identify, partner with, and grow relationships with influencers and creators to authentically tell brand stories and connect to cultural moments.
Establish and track KPIs across PR and influencer efforts (e.g., reach, engagement, sentiment, cultural impact, business contribution) and continuously optimize performance.
Develop compelling messaging frameworks and narratives that translate across media, creators, and platforms.
Build and maintain strong relationships with media, creators, agencies, and platform partners to keep brands at the center of conversation.
Partner with Corporate Communications on crisis and reputation management in an always-on media environment.
Lead, coach, and develop a high-performing team that blends PR and influencer expertise and fosters innovation and collaboration.

Benefits

Medical insurance
Dental insurance
Short-term disability
Long-term disability
AD&D insurance
Life insurance (for individual, families, and domestic partners)
Matching 401(k) plan
Unlimited sick time
Paid time off
Holiday pay
Free access to the fitness center (if in WHQ)
Access to on-site day care (operated by Bright Horizons)
Company store
Campbell’s Cares program (matches employee donations and/or volunteer activity up to $1,500 annually)
Employee Resource Groups (ERGs)