Director, Influencer Marketing (Public Affairs)

Orchestra•Washington, NY

8h•Hybrid

About The Position

Orchestra is seeking a Director of Influencer Marketing to lead strategic creator, influencer, and celebrity programs for its Public Affairs practice. This role focuses on representing clients across various policy-driven sectors such as healthcare, technology policy, land use, education, and infrastructure. The ideal candidate is a modern influence strategist who understands how credibility, authority, and cultural relevance shape public opinion and drive outcomes like stakeholder trust, community support, policy awareness, and reputational impact. The role involves architecting programs that translate complex policy issues into compelling, creator-led storytelling, integrating online engagement with real-world impact. This position requires both strategic thinking and hands-on execution, with collaboration across public affairs, PR, digital, content, paid media, and community engagement teams. The role is based in the New York, N.Y. or Washington, D.C. office on a hybrid basis, with the Impact team in-office at least 3 days per week.

Requirements

5-7 years of relevant experience in influencer marketing, social media, PR, or integrated communications.
Demonstrated track record working with infrastructure, economic development, or community-focused initiatives.
Proven ability to develop and execute creator-led campaigns that drive cultural relevance and measurable outcomes.
Strong understanding of the evolving social and digital landscape, particularly around civic issues, policy, and community impact.
Deep knowledge of the creator ecosystem, with a strong pulse on voices shaping public discourse.
Expertise in blending organic creator storytelling with paid amplification strategies.
Ability to balance detail-oriented execution with big-picture strategic thinking.
Experience managing multiple clients, creator programs, and deadlines.
Experience managing and mentoring junior team members.
Confidently manage up to senior client stakeholders and partners.
Desire to constantly innovate and test new things.

Responsibilities

Develop and lead integrated creator, influencer, and celebrity strategies for public affairs clients.
Design programs that support the full public affairs and community-focused communications lifecycle.
Translate complex policy issues, community initiatives, and public-facing projects into compelling creator-led storytelling.
Integrate organic creator partnerships with paid amplification to expand reach and drive measurable outcomes.
Oversee influencer identification, vetting, and partnership management.
Build programs that leverage a diverse ecosystem of voices.
Develop client-facing strategic plans, measurement frameworks, and performance reports.
Collaborate closely with public affairs, PR, digital, partnerships, and community engagement teams.
Connect digital storytelling to real-world engagement.
Stay ahead of emerging platforms, creator formats, and cultural trends.
Foster strong, trusted relationships among clients, creators, community stakeholders, and local organizations.
Support new business development by contributing to strategy, scopes of work, and proposals.
Serve as a strategic advisor to clients on how influence can shape public opinion, build trust, and support long-term reputational and policy outcomes.