Director of Marketing and Public Relations

Phelps Health

1d•Hybrid

About The Position

Reporting to the AVP of Experience, Strategy and Engagement, the Director of Marketing and Public Relations is an advanced leadership role responsible for planning, developing, and evaluating integrated marketing, branding, public relations, and communication strategies for Phelps Health and its affiliate organizations. This position is responsible for monitoring and measuring the effectiveness of marketing strategies and tactics designed to drive organizational growth, strengthen market position, improve reputation and brand awareness, enhance consumer engagement, and advance strategic business objectives throughout Phelps Health and its affiliates.

Requirements

Bachelor’s Degree in marketing, communications, business, or an equivalent field required.
A minimum of 10 years of progressively responsible experience in marketing, communications, public relations, business development, or strategic planning required.
A minimum of 5 years leadership experience required.

Nice To Haves

Master's degree in marketing, communications, business administration, healthcare administration, or a related field preferred.
In lieu of a Master's Degree, applicants with advanced certifications in public relations, digital marketing, analytics, CRM, branding, or related disciplines may be considered.
Experience leading organizational change, strategic growth initiatives, brand development, and cross-functional projects preferred.

Responsibilities

Develops, executes, and reports on annual strategic marketing plan inclusive of market research, consumer insights, competitive analysis, marketing campaigns, advertising, digital engagement initiatives, and public relations efforts.
Oversees management of all branding, marketing, advertising, digital marketing, and public relations activities for Phelps Health and its affiliates.
Collaborates with organizational leaders to develop marketing strategies that support growth initiatives, service line priorities, and community engagement objectives.
Identifies and evaluates strategic growth opportunities through market analysis, consumer insights, and industry trends to support organizational priorities, service line growth, and long-term business objectives.
Articulates Phelps Health's desired brand identity, market position, and value proposition, ensuring consistent communication across internal and external audiences.
Manages and coordinates media interest in Phelps Health and ensures regular contact with target media.
Serves as Phelps Health representative with the media and provides appropriate responses to media requests.
Manages Marketing department staff to include responsibilities for coaching, performance management, and staff development.