Director of Public Relations and Marketing
About The Position
The Four Seasons Chicago is looking for someone who shares our passion for excellence and seeks to create a memorable experience for our employees and guests. We are looking for a person who has a strong work ethic, a high level of integrity, a concern for quality, a cultural sensitivity and a sense of customer service. The Director of Public Relations and Marketing brings with them a strong sense of responsibility, ownership and is a professional who always delivers a top-of-market experience. The Director of Public Relations and Marketing is a strategic leader within the property team, responsible for shaping and executing integrated communications and marketing strategies that elevate the property’s positioning, strengthen brand equity, and drive measurable commercial impact. Reporting to the Commercial Director, this role leads media relations, reputation management and crisis communications, marketing communications, social and influencer engagement, and digital performance marketing, including paid media and SEO.
Requirements
- Bachelor’s degree in communications, Public Relations, Marketing, or a related field; or equivalent experience.
- Minimum 5 or more years of experience in public relations and marketing, including leadership responsibilities; luxury hospitality or related industry experience preferred.
- Excellent writing, presentation and communications skills, with a strong sense of quality and a creative mind set.
- Extensive leadership experience in both public relations and marketing disciplines, ideally within luxury hospitality and/or luxury goods/services.
- Proven ability to develop and execute integrated content strategies across paid, owned, and earned channels to deliver measurable outcomes and optimize ROI.
- Experience in overseeing paid media and SEO strategies, interpreting performance dashboards, and partnering with agencies to optimize initiatives.
- Creative thinking and ability to translate ideas into innovative campaigns that deliver measurable results.
- Critical thinking and sound decision-making under pressure.
- High level of organization with attention to detail and ability to manage complex projects.
- Resilience and adaptability in a fast-paced environment.
Responsibilities
- Develop and lead the annual PR and Marketing strategy and supporting channel plans aligned with commercial goals and property priorities.
- Lead the creation and execution of the integrated marketing and communications calendar, including campaign plans, global brand initiatives, and on‑property activations and F&B promotions.
- Identify and analyze seasonal trends, key moments, priority feeder markets, and target audiences to inform annual marketing and campaign planning.
- Apply market intelligence, consumer trends, guest insights, and competitive analysis to guide positioning and data-driven decision-making.
- Adjust strategies as market conditions evolve.
- Build and maintain strong relationships with tier-one local, regional, and international media through proactive pitching, press trips, immersive experiences, representation at in-market media events and ongoing engagement.
- Maintain an up-to-date Press Room with media materials and property assets aligned to strategic narratives and brand standards.
- Direct local PR agency work: define scopes, expectations, and success measures; ensure deliverables support property priorities.
- Develop and execute an annual awards strategy aligned with brand priorities, overseeing submissions for hospitality, travel, lifestyle, culinary, wellness, and sustainability awards.
- Lead integrated marketing campaigns across paid, owned, and earned channels to drive reach, conversion, and aspiration, ensuring seamless orchestration and alignment with brand guidelines.
- Define and activate the property’s unique positioning through compelling storytelling and creative expression in partnership with Global and Regional teams.
- Manage production and coordination of property photo and video shoots to support brand storytelling, always-on content needs, and campaign priorities; maintain the property’s image and video library and usage rights.
- Identify, evaluate, negotiate, and activate strategic brand collaborations, applying strong judgment and commercial acumen to ensure alignment with brand positioning, guest experience, and measurable commercial impact.
Benefits
- Annual Incentive Plan
- Complimentary stays at Four Seasons worldwide (subject to availability)
- Free employee meals prepared by the culinary team
- Complimentary dry cleaning of employee uniforms
- A robust benefit plan, including medical, dental, vision, life insurance, 401(k) and paid time off.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
