Director, Product Marketing

Loblaw Companies Limited•Toronto, ON

2d•CA$128,000 - CA$176,000

About The Position

Loblaw Advance™ drives brands forward by leveraging Loblaw’s exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for business partners. Backed by Canada's leading grocery and pharma retailer, and the PC Optimum™ loyalty program, Loblaw Advance™ has unique assets to help consumer brands reach customers and grow their retail business more effectively. The dynamic team bridges loyalty, media, product, analytics, insights, and strategy disciplines for integrated planning that empowers Loblaw's own brands and those of its partners to reach Canadian customers. The team is committed to innovation and staying on the leading edge of a fast-evolving industry, seeking individuals who share principles of authenticity, curiosity, trust, and collaboration. Colleagues work with industry experts and have support from world-class technologies. The company is looking for passionate individuals excited about the future of retail and media to help shape this growing business.

Requirements

Proven track record as a strategic product marketing leader with experience building and scaling high-performing teams.
8–12+ years of progressive experience across product marketing, go-to-market strategy, commercialization, or related disciplines.
Deep expertise in developing positioning, messaging, and growth strategies for complex products and solutions.
Strong understanding of media, advertising technology, retail media, data, analytics, or consumer packaged goods industries.
Exceptional storytelling and communication skills with the ability to simplify complex concepts into compelling customer value propositions.
Experience influencing senior leaders and aligning cross-functional stakeholders around strategic priorities.
Strong analytical and strategic thinking capabilities with a demonstrated ability to turn insights into action.
Experience leading product launches, sales enablement programs, and adoption strategies at scale.
Ability to balance long-term strategic planning with executional excellence in a fast-paced environment.
Candidates who are 18 years or older are required to complete a criminal background check.

Nice To Haves

Experience with Salesforce, Coda, Jira, and product marketing tools is considered an asset.

Responsibilities

Lead Product Strategy & Commercialization: Translate product vision, customer insights, and business priorities into go-to-market strategies and commercialization plans. Develop differentiated product positioning, messaging, and value propositions. Partner with Product Management to influence roadmap priorities. Own product market fit for the advertising product portfolio by defining target audiences, customer segments, value propositions, and growth opportunities.
Drive Product Go-to-Market Excellence: Lead end-to-end launch planning and execution for new products, capabilities, and enhancements. Build integrated go-to-market frameworks. Establish product adoption strategies to accelerate customer engagement, utilization, and revenue growth. Partner with Revenue Management to create pricing, packaging, and commercialization recommendations.
Build Best-in-Class Sales Enablement: Create compelling product narratives, playbooks, presentations, and customer-facing materials. Partner with sales and sales strategy leadership to identify market opportunities and improve conversion rates. Deliver product training and enablement programs.
Generate Market and Customer Insights: Lead market research initiatives to understand customer needs, industry trends, and competitive dynamics. Monitor industry developments across retail media, advertising technology, measurement, and consumer behavior. Champion a customer-first mindset.
Lead and Develop a High-Performing Team: Build, mentor, and inspire a team of product marketers. Foster strong cross-functional collaboration. Establish clear goals, operating rhythms, and performance measures. Create an environment that encourages strategic thinking, creativity, continuous learning, and leadership growth.
Measure & Optimize: Define and track KPIs related to product adoption, revenue growth, pipeline contribution, customer engagement, and commercial performance. Evaluate launch effectiveness and go-to-market performance to identify optimization opportunities. Use data, insights, and customer feedback to continuously improve product marketing effectiveness and business outcomes.