Director, Product Marketing (Remote)

Availity

1d • Remote

About The Position

Availity delivers revenue cycle and related business solutions for health care professionals who want to build healthy, thriving organizations. Availity has the powerful tools, actionable insights and expansive network reach that medical businesses need to get an edge in an industry constantly redefined by change. A technology company on a mission to take on the craziness and complexity of the US healthcare system and make it work better for everyone it touches, Availity is one of the best kept secrets in American healthcare. Enabling real-time collaborations between millions of providers and 95% of US health plans, our scale is humbling. Every year, we manage half of all provider-payer interactions, move about 10% of US GDP through our network, and mine our unmatched body of healthcare data for insight into what’s going right and wrong at each step in the patient journey – then shape innovations that unlock new ease and value for everyone in the system. Availity is no longer content to be one of healthcare’s best-kept secrets. The industry needs a louder champion—a provocative advocate and a voice of clarity in a system overdue for change. While new entrants chase valuations, we remain focused on something more meaningful: making the healthcare system work better for everyone it touches. Availity is seeking a strategic, market-savvy Director, Product Marketing to shape how our products are positioned, launched, and brought to market. This is a high-impact leadership role for someone who thrives at the intersection of product, customer insight, storytelling, and growth. In this role, you will partner closely with leaders across product management, sales, customer success, and marketing to define go-to-market strategies that drive awareness, adoption, and revenue. You will translate market intelligence and customer needs into compelling positioning, differentiated messaging, and launch strategies that help our products stand out. This is an exciting opportunity for a leader who enjoys influencing strategy, building strong cross-functional partnerships, and turning complex ideas into clear, persuasive stories. You will also help shape how data, AI, and modern marketing tools are used to accelerate results, improve decision-making, and create better customer experiences. If you are equal parts strategist, storyteller, and operator—and you are energized by the chance to build market momentum and business impact—this role offers a unique opportunity to lead from the front. Sponsorship, in any form, is not available for this position. Location: Remote, US Why you want to work on this team: You will have the opportunity to shape the voice, market presence, and growth trajectory of a company transforming healthcare at massive scale. You will have the chance to shape strategy at a company with extraordinary scale, deep market reach, and one of the most powerful healthcare networks in the country. Passionate about driving transformation for a fast-growing healthcare technology company.

Requirements

• Bachelor’s degree in marketing, business, computer science, engineering, or a related field; MBA preferred.
• 10+ years of B2B technology or healthcare technology marketing experience, with at least 5 years in marketing leadership or management roles.
• Proven success developing and executing go-to-market strategies that drive awareness, pipeline, and revenue impact.
• Strong experience in product marketing, including positioning, messaging, launches, market research, competitive intelligence, and sales enablement.
• Ability to translate complex products and market insights into clear, compelling narratives for buyers, customers, and internal stakeholders.
• Demonstrated success partnering cross-functionally with product management, sales, customer success, engineering, and demand generation teams.
• Strong analytical skills with experience using data, KPIs, and market insights to guide strategy and measure performance.
• Familiarity with AI-enabled tools, marketing technology, analytics platforms, CRM, and automation tools to improve decision-making and scale impact.
• Excellent written, verbal, and presentation skills, with the ability to influence executives and serve as a compelling storyteller.
• Experience leading teams, managing budgets, and developing talent in a fast-paced, evolving environment.
• If you are not able to use your camera for all virtual meetings, you should not apply for this role.

Nice To Haves

• Proven track-record in helping an established company stand out more boldly and credibly in the market.
• Strong healthcare technology or B2B technology experience.
• Demonstrated success modernizing product marketing through AI, automation, and data.

Responsibilities

• Leading the development and execution of go-to-market strategies for products and solutions.
• Partnering cross-functionally with product, sales, customer success, and marketing teams to drive alignment and business impact.
• Conducting market, buyer, and competitive research to inform strategy, positioning, and growth opportunities.
• Defining clear, differentiated positioning, messaging, and storytelling that resonates with target audiences.
• Planning and supporting product launches, including communications, enablement, and cross-functional coordination.
• Creating and guiding content that supports the buyer journey, sales conversations, and market awareness.
• Partnering with demand generation and account-based marketing teams to drive pipeline and campaign effectiveness.
• Enabling sales and partner teams with tools, training, and content that strengthen customer engagement.
• Using data, analytics, and AI-enabled tools to improve decision-making, scale programs, and increase marketing effectiveness.
• Leading team performance, prioritize resources, and drive measurable outcomes across product marketing initiatives.

Benefits

• competitive salary
• bonus structure
• generous HSA company contribution
• healthcare
• vision
• dental benefits
• 401k match program
• unlimited PTO for salaried associates
• 9 paid holidays
• reimbursement up to $250/year for gym memberships, participation in racing events, weight management programs, etc.
• education reimbursement
• Paid Parental Leave for both moms and dads, both birth parents and adoptive parents.

What This Job Offers

• Job Type: Full-time
• Career Level: Director