Director of Product Marketing (US Remote)

Experian • Allen, TX

2d • $153,075 - $275,535 • Remote

About The Position

You will lead portfolio marketing across Platform, Decisioning, Analytics, Identity, and Fraud capabilities. You will turn complex products into clear customer propositions, align marketing with product priorities, and help regional teams bring solutions to market effectively. You will also lead a team of five and use market and customer insights to improve portfolio strategy and adoption.

Requirements

• Extensive experience in Product Marketing, Product Management, or Strategy.
• Experience working in B2B, data, analytics, or platform environments.
• Experience developing positioning and value propositions for technical products or capabilities.
• Experience translating technical offerings into differentiated, customer-focused propositions.
• Experience prioritizing market opportunities based on customer needs and revenue potential.
• Experience partnering across Product, Sales, and Marketing organizations.
• Experience creating tools, assets, and frameworks that support field teams and product adoption.
• Experience using commercial, customer, or product data to guide portfolio or product decisions.

Nice To Haves

• Travel up to 10%

Responsibilities

• Define positioning and value propositions across Platform, Decisioning, Analytics, Identity, and Fraud capabilities.
• Translate complex products and capabilities into clear customer outcomes and market-facing offers.
• Partner with Product leadership to align portfolio marketing with product roadmaps and launch priorities.
• Work with regional Go To Market teams to prioritize propositions based on customer needs and commercial opportunities.
• Develop playbooks, demos, calculators, and other tools that help teams understand and sell the portfolio.
• Lead product launches and adoption efforts across regional teams and customers.
• Use pipeline, win/loss, and product usage data to improve propositions and inform product decisions.
• Lead and develop a team of five direct reports.

Benefits

• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed