Director, Product Marketing

Crisis Prevention Institute•, (Multiple States)

6d•Hybrid

About The Position

Crisis Prevention Institute, Inc. (CPI) is the worldwide leader in evidence‑based de‑escalation and crisis prevention training and dementia care services. Our programs teach professionals the skills to recognize, prevent, and respond to crises in the workplace. Since 1980, we’ve helped train more than 17 million people across service‑oriented industries including education, health care, behavioral health, long‑term care, human services, security, corporate, and retail. At CPI, we are dedicated to changing behaviors and reducing conflict for the Care, Welfare, Safety, and Security of everyone. We believe empathy, meaningful connections, personal safety, and security are the antidotes to fear and anxiety. This philosophy is central to everything we do and traces back to our beginning. As a member of the team, you can expect to: Make a difference through your work — You’ll be proud to tell your family and friends what you do. Gain significant career experience within a fast‑growing organization. Feel fulfilled and have fun — We work hard but make time to build meaningful relationships and celebrate wins. The Director of Product Marketing is a strategic commercial leader responsible for translating CPI’s product portfolio into market‑winning positioning, revenue growth, and sales effectiveness. Sitting at the intersection of Product, Marketing, Sales, and Customer Success, this role owns the commercialization strategy for CPI’s full product portfolio — from defining messaging and pricing to enabling field teams and driving successful launches. The Director of Product Marketing partners closely with Product Management, Revenue Leadership, and the Customer Insights function to ensure CPI’s products are understood, valued, purchased, adopted, and expanded.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Product Management, or related field
8+ years of experience in Product Marketing, Product Management, Go‑to‑Market Strategy, Commercialization, or related roles
3+ years of leadership experience managing product marketing teams or leading cross‑functional initiatives
Demonstrated success launching and scaling B2B products, services, or learning solutions
Experience developing and executing commercialization strategies that drive measurable revenue growth
Proven experience partnering with Product, Sales, Customer Success, and Marketing organizations
Experience creating sales enablement programs that improve adoption, win rates, and revenue outcomes
Strong understanding of pricing, packaging, positioning, and market segmentation strategies
Experience analyzing customer, market, and competitive data to inform strategic decisions

Nice To Haves

MBA or advanced degree
Experience in SaaS, learning technology, training, education, workforce development, healthcare, or human services
Experience supporting both direct sales and channel/partner sales models
Experience working in private‑equity‑backed organizations or high‑growth environments
Experience with AI‑enabled marketing, sales enablement, or commercialization programs
Experience launching digital learning products, subscriptions, certifications, or technology‑enabled services

Responsibilities

Develop and execute go‑to‑market strategies for new products, enhancements, and market expansions.
Build commercialization plans that maximize adoption, retention, and growth.
Define compelling product positioning and differentiated messaging.
Create value propositions tailored to buyers, decision‑makers, instructors, and learners.
Ensure consistency across marketing, demand generation, sales enablement, customer communications, and thought leadership.
Develop market narratives that strengthen CPI’s competitive position.
Lead pricing and packaging strategy across CPI’s portfolio.
Evaluate market opportunities, buyer willingness to pay, and competitive positioning.
Recommend and implement pricing models that improve growth, profitability, and customer value realization.
Build business cases for new monetization opportunities.
Equip Sales, Customer Success, and Partner teams with the tools they need to win.
Develop playbooks, competitive battlecards, objection‑handling materials, product training, and launch assets.
Partner closely with Revenue Leadership to improve win rates and accelerate sales cycles.
Ensure customer‑facing teams can confidently communicate product value.
Own launch planning and execution across the organization.
Create repeatable launch processes and readiness frameworks.
Coordinate product, marketing, sales, customer success, operations, and enablement activities.
Measure launch effectiveness and continually improve performance.
Serve as the voice of the market.
Monitor competitive activity, market trends, emerging technologies, and customer needs.
Translate insights into actionable recommendations for Product, Marketing, and Revenue teams.
Partner closely with the Customer Insights function to identify growth opportunities.
Act as the connective tissue between Product, Marketing, Sales, Customer Success, and Executive Leadership.
Drive alignment around priorities, launches, positioning, and commercial outcomes.
Influence without authority and create clarity across teams.