Director, Product Marketing, Acquia Source

Acquia

7h•$200,000 - $217,000•Remote

About The Position

Acquia is hiring a Director of Product Marketing to own the go-to-market strategy and commercial success of Acquia Source, our digital command center for digital experiences. Acquia Source is the most important bet on our roadmap, and we need a leader to drive the GTM for our solution end to end. This is not a role for someone who wants a tidy brief and a long ramp. The product is evolving fast, the market is moving faster, and the buyer (marketing, IT, security, and the C-suite all at once) is recalibrating what they expect from a DXP in an AI-first world. We need a leader who can walk into ambiguity, find the through-line, and get the company moving in the same direction within weeks, not quarters. You will own the narrative, the launch motion, the sales enablement, and the commercial outcomes for Acquia Source end to end. You will not wait to be told what to do. You will see the gap, jump in, own it, and bring the rest of the org with you.

Requirements

8+ years of product marketing experience, with meaningful time in B2B SaaS or enterprise software.
Director-level scope (owning a product line end to end) is required.
A track record of launching and scaling complex platform or AI products into enterprise buyers, with proof points you can point to: pipeline generated, win rate moved, sales motion changed.
A demonstrated operating cadence built around weekly metrics review, fast iteration, and visible decision-making. You can show us examples of a number you moved, what you changed, and how fast.
Demonstrated ability to lead through influence across product, sales, marketing, and CS in a fast-moving org. Bonus if you've done it through a re-platforming, a rebrand, or a category shift.
Exceptional written and verbal communication. You can write the narrative, build the deck, and deliver the pitch yourself.
Deep comfort with the modern DXP, CMS, MarTech, or AI infrastructure landscape. You understand why AEO/GEO matters, why governed AI is a buying criterion, and why open architecture is a credibility play with IT.
A data instinct. You use quant and qual to decide where to invest, and you are honest with yourself when the data says to change course.

Nice To Haves

Experience marketing AI-native or AI-augmented enterprise products, especially with a human-in-the-loop governance story.
Background in DXP, CMS, DAM, or content infrastructure (Drupal ecosystem experience is a plus, not a requirement).
Experience building GTM motions that span multiple personas (marketing + IT + security + C-suite) inside the same deal.
Experience driving expansion motions into an existing enterprise customer base.

Responsibilities

Own the end-to-end GTM for Acquia Source, including the command center, Acquia AI, and Source CMS. Define the ICP, the buyer journey, and the routing logic across every conversation a seller will be in (AI invisibility, CMS displacement, Drupal ecosystem, security-led, agency-driven, expansion). Make it crystal clear which conversation a seller is in and what to do next.
Sharpen, defend, and evolve the Acquia Source positioning ("Build faster. Manage less. Trust every experience."). Make sure the three value pillars (Speed, Scale, Confidence) land with every audience, in every asset, in every channel. Translate a complex platform story into something a CMO, a CISO, and a CFO each understand inside of 30 seconds.
Drive the launch motion for Acquia Source as it rolls out to Source CMS, Cloud Platform, and DAM customers through 2026, and the ongoing release cadence for Acquia AI. Build a repeatable launch playbook the rest of PMM can run against.
Equip global sales, SEs, CSMs, and partners to win. Own the pitch deck, the discovery framework, the scope diagnosis questions, the talk tracks, and the training that goes with them. Measure whether the field can actually run the motion and fix it where they can't.
Define what success looks like in numbers (pipeline sourced, pipeline influenced, win rate by motion, time to close, attach rate of Acquia AI, sales enablement adoption, asset performance) and instrument it from day one. Publish a weekly update to leadership and the cross-functional team on where the numbers are, what moved them, and what changes you are making this week as a result. Reporting is the easy part. The expectation is action: kill what is not working, double down on what is, and reset the plan when the data tells you to.
Pull product, sales, demand gen, content, brand, CS, and partner teams onto the same page and the same timeline. You will not have direct authority over most of these teams. You will earn the right to move them through clarity, credibility, and momentum.
Collaboration with the other PMM leads is critical. The Acquia portfolio story only works if Source connects cleanly to what your peers own. You will work shoulder-to-shoulder with them on shared narrative, joint launches, overlapping personas, and customer expansion motions. You make your peers' work better, and you expect the same in return.
Consume win/loss reports and competitive updates, dive deeper on the deals and competitors that matter most to Acquia Source, talk directly to sellers and customers, and translate what you learn into changes in positioning, enablement, and the GTM motion. Pass-through reading is not the job. Acting on the signal is.
Partner with demand gen and content to translate the GTM for our solution into campaigns that generate pipeline, with assets (web, blog, paid, email, video, customer story) that map to the right conversation and the right buyer.
Partner with product and finance on pricing and packaging decisions for Acquia Source, Acquia AI usage, and the on-ramps (Source CMS, Cloud Platform, DAM). Make the commercial model easy to sell and easy to buy.