Director, Product Marketing

Cast & Crew•Burbank, CA

17h•$165,000 - $230,000

About The Position

At Cast & Crew, we’ve empowered creativity and supported the global entertainment industry for decades. Together with our family of brands - Backstage, CAPS, Checks & Balances, Final Draft, Media Services, Sargent-Disc, and The TEAM Companies – we operate as a combined entertainment technology and services provider offering industry standard screenwriting accounting software, digital payroll products, data & reporting, and a host of creative tools. The industry continues to move faster than ever, and the need for our expertise, our technology, and our people has never been greater. We are a production’s best ally every step of the way. #OneCastOneCrew The movies, series, and concerts we love depend on the crews who bring them to life. Every week, hundreds of thousands of these crew members rely on Cast & Crew to get paid correctly, compliantly, and on time. Behind that promise is a product portfolio that is evolving fast, and the market needs to know it. As Director of Product Marketing, you’ll shape how Cast & Crew’s products are positioned, messaged, and brought to market, making sure the right stories reach the right buyers at exactly the right moment. This is a role for someone who loves both the craft of product marketing and the discipline of building. You’ll drive the development of go-to-market strategies, sales enablement content, and product narratives that help production accountants, studio finance teams, and entertainment operators understand what Cast & Crew can do for them. You’ll work closely with Product, Sales, and Marketing to ensure every launch lands with clarity and every sales conversation is backed by sharp, compelling materials. What makes this opportunity rare is the scope. Cast & Crew is in an exciting period of product innovation, and the Product Marketing function has real room to grow. You’ll shape it, bringing structure, standards, and creative ambition to a team that’s ready to level up. If you’re the kind of leader who gets energized by building, coaching, and connecting great products to the people who need them, this is your chance to do exactly that.

Requirements

Demonstrates expertise in crafting clear, compelling, and differentiated messaging and positioning that resonates with target buyers and stands out in a competitive market.
Shows a deep understanding of enterprise B2B SaaS go-to-market motions, including product launches, sales enablement, and messaging strategy.
Demonstrates a track record of translating complex product capabilities into clear business value, with particular strength in communicating to business buyers such as Finance and Accounting executives.
Proven ability to develop and execute end-to-end GTM strategies, from positioning and messaging through to field readiness and launch.
Demonstrates strong cross-functional collaboration skills, with a proven ability to align Product, Sales, and Marketing teams around a shared narrative and strategy.
Takes a data-driven approach to the work, using customer insights, market research, and performance signals to continuously refine messaging and measure impact.
Proven ability to lead, mentor, and develop a product marketing team, setting clear goals, fostering a high-performance culture, and growing individual contributors.
7–10+ years of product marketing experience in B2B SaaS
3+ years of people management experience, with a proven track record of leading and developing product marketing teams
Experience building and executing go-to-market strategies, including positioning, messaging, and sales enablement
Experience influencing peers and cross-functional stakeholders in a highly collaborative environment, aligning teams toward a common goal

Nice To Haves

Experience in the entertainment, media, or payroll/fintech industry
Experience marketing products to Finance and Accounting buyers
Bachelor’s degree in business, marketing, or a related field; MBA preferred

Responsibilities

Translate products into compelling stories: Develop crisp, differentiated messaging and positioning for Cast & Crew’s product portfolio that speaks to the needs of production accountants, studio finance teams, and entertainment operators, and clearly communicates the value of our modern SaaS solutions.
Amplify product innovation: Partner closely with Product to develop compelling market narratives around Cast & Crew’s rapidly evolving platform, helping customers and prospects understand what’s new, what’s coming, and why it matters for their business.
Own the GTM motion: Design and lead a repeatable go-to-market process for Cast & Crew product launches and updates, from positioning and messaging to sales enablement and field readiness, ensuring every release lands with clarity and impact.
Enable the revenue team: Build and maintain a library of sales enablement content, including pitch decks, one-pagers, battle cards, and demo narratives, that gives client-facing teams the tools they need to sell and retain with confidence.
Build the PMM foundation: Define and elevate the processes, standards, templates, and operating rhythms that will take Cast & Crew’s product marketing function to the next level, creating a scalable, repeatable model that the team can grow into and the business can depend on.
Grow a high-performing team: Lead and develop a team of PMMs, creating a culture of craft, curiosity, and continuous improvement. Set a clear bar for great work, invest in each person’s growth, and build a collaborative environment where the team gets better together.