Director, Product Marketing

Aptean • Alpharetta, GA

3d • Onsite

About The Position

Director, Product Marketing - Food & Beverage ERP
Alpharetta, GA (Onsite)
Are you ready for what’s next, now?
We’re looking for a Director, Product Marketing for our office in Alpharetta, GA. The position is full-time. You’ll join a fast-paced, collaborative marketing team with a mandate to enable sales and shape how we go to market across a global portfolio of industry-specific solutions.
About the Role
Our Global Marketing team is looking for a Director, Product Marketing to lead and elevate our product marketing function. This is a critical role — the product marketing team sits closest to Sales, and the person in this seat plays a direct role in driving revenue.
You will be the connective tissue between product, sales, and the market. With a portfolio spanning multiple verticals, geographies, and go-to-market motions, you will need to cut through complexity and translate it into messaging that is clear, compelling, and impossible to misunderstand. If you can explain what we do to a seventh-grade history teacher and have them get it — you’re our kind of marketer.
You will also:
Own positioning, messaging, and go-to-market strategy across Aptean’s portfolio of industry-specific solutions
Build and maintain a deep understanding of the competitive landscape, market dynamics, and customer needs across our key verticals
Enable Sales proactively — get ahead of their needs, equip them with tools and insights, and build a relationship of trust and forward momentum
Drive thought leadership by representing Aptean at events, conferences, and in written content as an industry voice
Partner closely with Product Management to ensure roadmap and positioning are aligned with real market demand
Lead, coach, and develop a team of product marketers across regions

Requirements

• An experienced B2B marketing professional with a background in product marketing, strategic marketing, or a closely adjacent field — ideally in SaaS or enterprise software
• A strong communicator and storyteller who can distill complex, multi-product portfolios into sharp, simple messages that resonate with buyers
• Skilled in competitive research, market analysis, and translating insights into differentiated positioning
• Comfortable and confident speaking publicly — on stage at industry events, in customer conversations, and as a contributor to thought leadership content
• A relationship-builder and trusted partner to Sales, Strategy, Product teams that works alongside them with a consultative approach.
• Highly organized and able to manage multiple priorities, timelines, and stakeholders without losing focus

Nice To Haves

• Experience in technology marketing across adjacent industries such as supply chain, manufacturing, distribution, or enterprise software
• A track record of building teams where former direct reports would follow you to the next opportunity
• Experience representing a brand on stage or in media as a credible industry voice
• Familiarity with GTM tools, marketing analytics, and funnel-based performance measurement

Responsibilities

• Own positioning, messaging, and go-to-market strategy across Aptean’s portfolio of industry-specific solutions
• Build and maintain a deep understanding of the competitive landscape, market dynamics, and customer needs across our key verticals
• Enable Sales proactively — get ahead of their needs, equip them with tools and insights, and build a relationship of trust and forward momentum
• Drive thought leadership by representing Aptean at events, conferences, and in written content as an industry voice
• Partner closely with Product Management to ensure roadmap and positioning are aligned with real market demand
• Lead, coach, and develop a team of product marketers across regions

Benefits

• competitive pay
• robust benefit plans
• opportunity to grow your career in a fast-paced, flexible and casual environment
• outstanding opportunity for career development and growth

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed