Director, Product Marketing

Activate Games•Winnipeg, MB

6d•CA$120,000 - CA$135,000•Hybrid

About The Position

Activate is one of the fastest-growing location-based entertainment brands in North America and is expanding globally. This role is part of Activate's HQ brand and product team. The company is seeking a Director, Product Marketing to own the commercial plan that will establish Activate as a globally desired brand. This is a full-time, permanent position. While the role is based at the Winnipeg corporate office, remote candidates from outside of the province may be considered.

Requirements

10+ years in product marketing, brand marketing, or commercial roles at consumer brands (entertainment, retail, hospitality, gaming).
Experience building and leading a product marketing or commercial planning team.
Experience working with product and technology teams end-to-end, from insight to launch.
Experience operating through partner-led, franchised, or JV models, building plans for other operators to execute in markets not directly managed.
Experience negotiating and executing global and local partnership deals (IPs, brands, platforms).
Experience using customer insight to drive commercial decisions.
Experience using AI to significantly impact team output.

Responsibilities

Own the annual and quarterly commercial plan for Activate global.
Set the launch calendar for new products, games, experiences, partnerships, and promotions.
Set loyalty strategy and its integration with the commercial plan.
Build the brief that Activate Games International, Activate Stores, and JV markets will execute against.
Partner with Technology end-to-end, from customer insight to launch plan.
Provide insight to guide product development decisions.
Own the customer launch plan for every product, game, and experience shipped by Technology.
Maintain a tight, fast, and shared insight-to-product-to-market loop.
Partner with Global Partnerships and Corporate Store teams.
Build the commercial plan for all store partners, including creative briefs that meet partner requirements.
Drive insights, launches, and collaborative reviews with partners to foster continuous improvement.
Share best practices across markets.
Lead entertainment partnership strategy, including IPs, brands, platforms, and talent.
Negotiate global and local partnership contracts.
Ensure all partnerships contribute effectively to the plan.
Lead and develop the Product Marketing team.
Integrate AI into team workflows to enhance output.