Product Marketing Director

Samsung•Plano, TX

5d•Onsite

About The Position

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. The B2B Hospitality TV (HTV) Product Marketing Director owns the HTV category P&L and leads the execution of an end-to-end product marketing strategy for the Hospitality TV product portfolio. In collaboration with senior leadership, the Director sets the vision and agenda for product marketing efforts within the HTV segment, drives returns on all marketing investments (ROI), and serves as the external face of the Samsung HTV category to key hospitality customers, media, and industry partners. This role collaborates with Samsung cross-functional teams (Sales, Supply Chain, Finance, Demand Generation, and HQ) to achieve KPI objectives—including revenue, margin, market share, and profitability—while leveraging deep understanding of hospitality industry dynamics to influence Samsung Korea HQ product planning and development.

Requirements

12+ years of brand or product marketing experience with demonstrated full ownership of P&L
Bachelor's degree (B.A. or B.S.) in Business, Marketing, or related field required
Experience managing B2B product segments
Familiarity with PSI/supply chain, CPFR, and P&L processes
Understanding of industry market data tracking tools (e.g., MPD, STR, hospitality research platforms)
Experience creating and delivering compelling presentations to C-suite / senior executives
Periodic travel required for this role (10-15%)

Nice To Haves

Advanced degree in Business Management (MBA)
Experience in retail, CE, or B2B hospitality/commercial display industry
Experience in B2B go-to-market environments with multi-tier channel structures
Familiarity with hospitality TV technology ecosystem (IPTV, HSIA, casting solutions, property management integration)

Responsibilities

Define and lead the execution of a comprehensive, GTM strategy for the HTV product portfolio. Ensure alignment of all product marketing activities—forecasting, promotion, sales enablement, and inventory balancing—with Samsung's strategic business direction and goals. Analyze data from forecast roll-ups and actual sales to drive agile business decisions such as pricing modifications and promotional investment adjustments.
Own the HTV category P&L and strive to achieve Samsung's revenue, margin, market share, and profitability KPIs for the assigned product portfolio. Prioritize and coordinate marketing investments across HTV product categories to ensure optimized use of marketing funds. Balance margin contribution across categories to ensure overall profitability, and develop corrective action plans to address shortfalls in sales, inventory, and market share.
Represent Samsung as the face of the HTV category to key customers—including hotel chains, hospitality management companies, System Integrators, and distribution resellers. Build and maintain strong, collaborative business relationships to drive brand loyalty and revenue growth. Support sales negotiations on assortment, flooring, product placement, and advertising. Lead customer engagement events and facilitate customer site visits to Samsung Korea to secure product commitment.
Establish and nurture relationships of trust and mutual respect with Samsung Korea HQ product planning and R&D teams. Share deep local market insights, competitive intelligence, and hospitality customer/consumer behaviors and preferences to influence current and future HTV product designs and roadmaps. Ensure local sales and marketing stakeholders understand HQ decisions, and that HQ requests are supported with detail and rationale required for effective decision-making.
Serve as the product strategist for the HTV segment, collaborating with Sales (across channel and end user), Supply Chain, Demand Generation, Finance, and Marketing Communications teams to achieve category KPIs. Approve and ensure creation of ATL, BTL, and TTL marketing materials, online assets, collateral, and training. Partner with Samsung PR and event leads in identifying speaking and presentation opportunities at trade shows, media appearances, and promotional events. Ensure sales teams are well-supported in product information, availability dates, promotion collateral, and customer incentive plans.
Set and execute product marketing talent management plans for the HTV team. Collaborate with HR to define and implement plans for hiring, onboarding, and developing Product Marketing talent. Identify and grow promising talent through coaching, mentoring, and job/project rotation. Manage and develop direct reports to ensure high performance, and conduct salary planning and performance reviews across the organization