Director, Product Marketing

Security Benefit Business Services / Everly Life • Topeka, KS

7d • Hybrid

About The Position

Security Benefit is seeking an experienced Director of Product Marketing to own the positioning, launch, and market support of the company’s retirement and annuity solutions. This role is responsible for developing differentiated, insight-led product narratives that resonate with advisors, distribution partners, and clients. The Director, Product Marketing will lead go-to-market strategy for new products, manage product launch planning and execution, and ensure sales teams are equipped with the necessary tools and messaging. This senior, cross-functional leadership role collaborates with product, compliance, and distribution teams, playing a central part in the Growth Office’s mission to bridge strategy and execution for faster, customer-led growth. Product marketing at Security Benefit is characterized by being intelligence-led, growth-driven, and enterprise-aligned. The position reports to the 2nd Vice President, Product & Channel Marketing and offers a hybrid work schedule, with options for on-site work in Topeka, Kansas, or remote work for the right candidate.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field; MBA or advanced degree preferred.
• 8–10+ years of progressive marketing experience, with at least 3–5 years in product marketing at the director level, within financial services, insurance, or a regulated industry.
• FINRA Series 6 license or the ability to obtain within 6 months of employment.
• Demonstrated experience owning product positioning and go-to-market strategy for financial products; direct experience with annuities, mutual funds, or retirement solutions strongly preferred.
• Track record of leading cross-functional product launches from strategy through execution in a regulated environment.
• Proven ability to lead and develop marketing teams with clear expectations, coaching, and accountability.
• Strong analytical skills; able to integrate competitive intelligence, market data, and customer research into strategic decisions.
• Excellent written and verbal communication skills; adept at distilling complex products into clear narratives for advisors, partners, and leadership.
• Experience managing marketing budgets and vendor/agency relationships.
• Demonstrated ability to translate competitive and market intelligence into differentiated product positioning and actionable go-to-market strategy — with measurable impact on advisor preference, distribution results, or market share.
• Experience partnering across field enablement, demand generation, and channel marketing functions to ensure product narratives are consistently activated at every advisor and client touchpoint — from launch through ongoing sales support.

Nice To Haves

• MBA or advanced degree preferred.

Responsibilities

• Own the positioning, messaging, and value proposition framework for Security Benefit’s annuity and retirement product portfolio.
• Translate product features and customer insights into differentiated narratives that are compelling across advisor, partner, and end-client audiences.
• Ensure positioning is consistent and aligned across all marketing channels and touchpoints, working closely with Brand Strategy and Digital Engagement.
• Serve as the product marketing voice in cross-functional product development conversations, providing market-back input on product design, naming, and feature prioritization.
• Lead end-to-end go-to-market planning for new product launches — from positioning and messaging through rollout coordination, materials development, and post-launch review.
• Own product launch timelines and cross-functional coordination, aligning marketing, product, distribution, legal, and compliance stakeholders.
• Develop and maintain integrated campaign plans for product-specific marketing initiatives, including audience segmentation, channel strategy, and performance measurement.
• Build and maintain a comprehensive library of sales tools, collateral, and advisor-facing resources that support effective product representation across all distribution channels.
• Partner with channel marketing leadership to ensure enablement resources reflect channel-specific needs and nuances.
• Maintain a working knowledge of the competitive landscape across annuities and broader retirement solutions — including product features, pricing, marketing strategies, and positioning.
• Partner with the Marketing Insights function to integrate competitive and market intelligence into product positioning and launch strategy.
• Follow industry trends, regulatory developments, and market shifts and integrate into product marketing strategy and messaging.
• Lead and develop the product marketing function, building team capability, fostering a performance culture, and managing day-to-day workload and priorities.
• Partner closely with the 2nd VP, Product/Channel Marketing and Growth Office leadership to align product marketing strategy with broader business priorities.
• Collaborate with Brand Strategy, Digital Engagement, and Marketing Operations to ensure integrated, consistent execution across product marketing touchpoints.
• Engage Legal and Compliance partners to ensure all product marketing materials meet regulatory requirements.

Benefits

• Competitive salary and annual incentive bonuses
• 33 days of paid time off (including PTO, holidays, Volunteer Day, and days of significance)
• Paid parental leave after 90 days of service
• Comprehensive medical, dental & vision insurance
• 401(k) with company match, plus Profit Sharing & Savings Plan
• Short- and Long-Term Disability Insurance
• Flexible Spending Accounts for medical and dependent care
• Life Insurance
• Educational assistance
• Associate assistance programs

What This Job Offers

• Job Type: Full-time
• Career Level: Director