Director, Product Marketing

Curriculum Associates

1d•Hybrid

About The Position

The Director of Product Marketing will lead the strategy and execution of marketing initiatives that drive adoption and growth of i-Ready’s assessment solutions. This role is critical in shaping how our assessment products are positioned in the K–12 market and ensuring educators and administrators understand the value of our offerings. You will serve as the hub, connecting Product Management, Sales, Service and other Marketing teams to deliver compelling propositions, strategies messaging and go-to-market strategies that support our mission to improve student outcomes. This role will define positioning and messaging, lead high-impact product launches, and ensure sales and service teams are equipped with compelling, differentiated stories that drive adoption and impact. This is a highly cross-functional leadership role that partners closely with Product, Research, Sales, Growth Marketing, IST enablement, and Revenue Operations to bring assessment solutions to market with clarity, consistency, and measurable results. As Curriculum Associates deepens its commitment to multilingual learners, this leader will champion the successful launch and ongoing market positioning of our new core K–6 Spanish-language literacy program. This role plays a critical part in bringing our Spanish-language offerings to market and ensuring they reach the educators and students they are designed to support. The ideal candidate brings proven experience launching new products, crafting compelling value propositions, and driving high-impact GTM strategies. Beyond core Spanish literacy, the Director will oversee the full suite of English and Spanish supplemental math and literacy products. This portfolio includes emerging, high-visibility offerings that require comprehensive GTM leadership, as well as established legacy products that rely on strong demand-generation strategies to sustain and expand market adoption.

Requirements

Extensive experience in product marketing, portfolio marketing, or go-to-market leadership
Strong ability to translate research, data, and market insights into clear, compelling assessment narratives
Proven success leading complex, cross-functional initiatives in matrixed organizations
Experience owning product launches and sales enablement for sophisticated or research-backed products
Analytical mindset with experience defining KPIs and using performance data to guide decisions
People leadership experience, with a focus on coaching, strategic growth, and high standards
8+ years in product marketing or related roles, with at least 3 years in a leadership position.
Proven experience in the EdTech sector, with a strong understanding of K–12 education markets, buyer personas, and procurement cycles.
Strategic thinking, storytelling, and analytical skills; ability to influence cross-functional teams and lead high-performing teams.
Bachelor’s degree in Marketing, Business, or related field; MBA a plus.

Nice To Haves

Experience in education, assessment, edtech, or research-driven environments strongly preferred

Responsibilities

Develop and Own Product Positioning & Messaging: Craft clear, differentiated positioning and messaging for i-Ready’s assessment and instructional solutions that resonate with educators, administrators, and district leaders.
Lead Go-to-Market Strategy: Drive launch plans for new products and features, ensuring cross-functional alignment and successful execution.
Market & Competitive Analysis: Conduct research on EdTech trends, K–12 customer needs, and competitive landscape; translate insights into actionable strategies.
Sales Enablement: Build tools, training, and content that empower Sales teams to effectively communicate product value and close deals.
Content Strategy: Oversee creation of product-related content (web, collateral, presentations, case studies) to support demand generation and thought leadership.
Customer Advocacy: Partner with Customer Success to identify and showcase educator and district success stories that demonstrate product impact.
Performance Measurement: Define KPIs for product marketing initiatives and report on effectiveness to senior leadership.
Leadership & Team Development: Manage and mentor a team of product marketers, fostering growth and professional development.
Drive cross-functional collaboration and influence stakeholders at all levels to ensure alignment on product strategy and messaging.
Champion a culture of innovation, accountability, and continuous improvement within the marketing organization.