Director, Product Marketing

LoopMe • New York, NY

17h • Hybrid

About The Position

LoopMe is seeking a Director of Product Marketing to lead the development and execution of product marketing strategy across LoopMe’s core solutions. This is a highly cross-functional and strategic role, responsible for shaping how our products are positioned in the market and ensuring our commercial teams are equipped to win. You will own the end-to-end go-to-market strategy for key products and initiatives, partnering closely with Product, Sales, and Marketing leadership to align on priorities and drive revenue growth. This role requires a deep understanding of the AdTech ecosystem and the ability to translate market dynamics, customer needs, and product innovation into differentiated messaging and actionable strategies. The ideal candidate brings a balance of strategic thinking and executional excellence—someone who can define the narrative at a high level, while also ensuring it is consistently activated across sales enablement, marketing campaigns, and client-facing materials. You should be comfortable operating as a key voice in cross-functional discussions, influencing stakeholders, and driving alignment across a global organization.

Requirements

• 7–10+ years of experience in Product Marketing within AdTech, MarTech, or Digital Media
• Deep expertise in programmatic advertising, measurement, and audience solutions
• Proven ability to lead go-to-market strategies that drive measurable business impact
• Strong storytelling and presentation skills, with experience engaging senior stakeholders
• Experience managing cross-functional initiatives and influencing without direct authority
• Analytical mindset with ability to translate data into strategic insights

Responsibilities

• Own and refine global positioning and messaging for LoopMe’s PurchaseLoop, Measurement, and Marketplace solutions
• Lead go-to-market strategy for major product launches and strategic initiatives
• Partner closely with Product leadership to influence roadmap development through market insights and customer feedback
• Drive sales enablement strategy, including training, tools, and narrative development
• Oversee creation of high-impact content including thought leadership, case studies, and industry POVs
• Conduct competitive analysis and market segmentation to inform strategy
• Collaborate with regional teams to ensure consistency and scalability of messaging globally
• Track and measure effectiveness of product marketing initiatives and optimize accordingly

Benefits

• Hybrid working
• Self-Managed Vacation policy (no max on annual leave!)
• 1 month work-from-anywhere
• Healthcare
• 401k
• Summer Fridays!
• LoopMe Gives Back; we have a committed and active CSR team who organise regular events to hold up our pillars of Learning, Charity, Wellbeing, Responsibility and Sustainability
• Training and career development

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 101-250 employees