Director, Product Marketing, SMB Networking

TP-Link Systems Inc. • Irvine, CA

14h

About The Position

The Director of Product Marketing, SMB Networking will lead the development and execution of marketing strategies that drive growth and category leadership for Omada by TP-Link, our networking and security product portfolio. This role is responsible for grounding strategy in deep user and market insight, defining the market narrative, leading go-to-market (GTM) execution, and ensuring marketing programs translate technical innovation into clear, differentiated business value for small and medium-sized business customers.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 10+ years of progressive experience in product marketing or integrated marketing within SMB networking, enterprise networking, or security technology sectors.
• Demonstrated strength in user insight development, market research, and competitive analysis, with the ability to translate insights into strategic and executional impact.
• Proven track record of driving successful GTM initiatives, category positioning, and market share growth.
• Deep understanding of B2B and channel-driven go-to-market models.
• Exceptional storytelling, strategic thinking, and analytical skills, with the ability to simplify complex technical concepts for diverse audiences.
• Strong people and budget management experience, with accountability for measurable business outcomes.

Nice To Haves

• MBA preferred.

Responsibilities

• Establish deep, continuous understanding of SMB customer needs, behaviors, pain points, and buying dynamics across IT professionals, managed service providers (MSPs), network and security installers, as well as business owners.
• Lead market intelligence efforts including customer research, competitive analysis, segmentation, and trend monitoring to inform product positioning, roadmap influence, and GTM strategy.
• Synthesize qualitative and quantitative insights into actionable recommendations that guide product strategy, messaging, and campaign focus.
• Serve as the voice of the customer internally, ensuring user and market insights remain central to decision-making across Product, Sales, and Marketing.
• Define clear, differentiated product positioning for all Omada by TP-Link, our networking and security solutions (switching, routers, gateways, and cameras) based on validated user and market insights.
• Develop naming and messaging frameworks that translate technical capabilities into compelling, outcome-oriented value propositions for SMB buyers.
• Ensure all positioning and messaging aligns with brand standards, competitive context, and long-term market direction.
• Partner with Product Management to prioritize feature hierarchy based on customer value, use cases, and competitive differentiation.
• Lead the creation of high-impact product content, including product pages, whitepapers, solution briefs, case studies, and video assets.
• Ensure accuracy, clarity, and consistency across all marketing materials throughout the customer journey.
• Lead end-to-end GTM planning for new product launches and category expansions, rooted in customer insight and market readiness.
• Build comprehensive launch playbooks, define timelines, and align cross-functional stakeholders including Product, Sales, Creative, and Operations.
• Ensure that all GTM deliverables (content, creative assets, training, and sales enablement) are delivered on time and optimized for impact.
• Develop and execute integrated marketing campaigns that build brand awareness, increase credibility, and drive demand within the SMB segment.
• Collaborate closely with Digital and Channel Marketing teams to ensure consistent, insight-driven messaging across paid, owned, and partner channels.
• Monitor funnel performance and market response, using data to optimize messaging, targeting, and conversion outcomes.
• Design customer engagement programs tailored specifically to SMB needs, supporting acquisition, onboarding, and long-term loyalty.
• Work with Customer Success and Channel teams to strengthen education, adoption, retention, and advocacy initiatives.
• Leverage customer feedback and analytics to continuously refine strategies and improve overall customer satisfaction and lifetime value.

Benefits

• Fully paid medical, dental, and vision insurance (partial premium coverage for dependents)
• Employer quarterly contributions to 401k funds
• 15 days accrued vacation
• 11 paid holidays
• Bi-annual reviews, and annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 11-50 employees