Director, Product Marketing - SmartLife Managed Services

Calix

22h•Remote

About The Position

The Calix platform enables Communication Service Providers (CSPs) of all sizes to transform and future-proof their businesses. Through real-time data, automation, and actionable insights delivered via Calix One — our cloud-first, AI-powered platform — CSPs can simplify operations, collapse cost, and accelerate innovation. Calix One brings together the automation of everything and the experience of one, empowering customers to deliver differentiated subscriber experiences while driving acquisition, loyalty, and revenue growth. This is the Calix mission: to enable CSPs of all sizes to simplify, innovate, and grow, strengthening both their businesses and the communities they serve. We’re at the forefront of a once in a generational change in the broadband industry. Join us as we innovate, help our customers reach their potential, and connect underserved communities with unrivaled digital experiences. We are looking for a Director, Product Marketing, to drive market expansion of Calix SmartLife managed service solutions. Calix SmartLife services are fully integrated, turkey managed service solutions communications service providers (CSP). SmartLife managed services help CSP move beyond connectivity to become true experience providers with differentiated offerings across residential, business, MDU, and community environments. Built on the Calix One platform, SmartLife—spanning SmartHome, SmartBiz, SmartTown, and SmartMDU—enables personalized, managed experiences that replace commoditized speed tiers with services subscribers’ value. This approach drives higher ARPU, stronger loyalty, and lower churn by embedding the CSP brand into everyday digital moments. Delivered through a common cloud, systems, and operating model, SmartLife reduces operational complexity and accelerates time to value, turning subscriber experience into a durable growth engine.

Requirements

This marketing leader must be a hands-on player/coach – personally developing compelling marketing assets and leading customer engagements while also building a small cohesive team of product marketing managers and coaching them to greater individual and team success.
7-10 years relevant solution or product marketing experience – MBA preferred
Experience working for or marketing solutions to broadband service providers
Ability to grasp and translate technical capabilities into clear benefits
Thorough understanding of marketing and launch processes for hardware and software
Strong written communication and public speaking/presentation skills
Demonstrated track record of success in a fast paced, collaborative work environment
Able to support periodic bursts of travel up to 20% of time

Nice To Haves

Solution‑level strategic thinking
Technical credibility and curiosity
Executive‑level communication and storytelling
Cross‑functional collaboration
Sales partnership and field enablement
Ability to operate effectively in complex, matrixed organizations

Responsibilities

Responsible for all solution positioning message-aligned content for SmartLife services, acting as subject matter expert for the extended GTM marketing team.
Lead and align their Product Marketing team to work within a matrix organization supporting multiple GTM teams delivering market-specific strategic offers.
Own the solution positioning and content creation to drive SmartLife growth in MSP/MDU markets and with large service providers with multi-vendor networks within North America and growth markets globally.
Responsible for new product introduction (NPI) and release marketing, establishing strategic communication and enablement efforts surrounding the release of new products and features or updates to existing product.
Work closely with key stakeholders in Sales, Success, Commercial Strategy, and Product teams.
Engage customers through 1:1 meetings, speaking engagements, and executive briefings.
Work closely with Calix executives to create compelling narratives and presentations that reinforce strategic goals.
Collaborate with the Product and Commercial Strategy teams to synthesize customer, market, and competitive feedback into structured input to the Calix product lifecycle.
Collaborate with Field Marketing and GTM teams to align solution strategy to marketing campaigns, sales enablement, events, communications channels, and customer listening activities.
Collaborate with content strategists to create compelling marketing collateral, including webpages, solution briefs, white papers, blogs, and customer presentations