Director, Product Management - MarTech, East Coast Remote

Vista • Waltham, MA

1d • $200,000 - $352,000 • Remote

About The Position

Our Team The Marketing Automation Domain at VistaPrint comprises several focused teams: Content Automation, Campaign Automation, Campaign Delivery, Media Automation and Measurement , and Pricing & Promotion Optimization. We operate with an empowered product team operating model, partnering closely with Engineers and Designers and business stakeholders to increase returns from our marketing investments - advertising spend, time spend, human creativity - from investing into our global marketing technology. Our focus is to drive Generative AI and automation at scale across all areas of marketing data and technology. We navigate a complex, dynamic strategy that balances the integration of top-tier external vendor ecosystems with the development of proprietary, in-house tech solutions that connect with our customers across every touchpoint.

Requirements

• 10+ years of proven experience in MarTech, product management, or digital customer experience leadership roles in ecommerce or consumer driven businesses, specifically operating under a Product Operating Model, partnering with Engineering and Development.
• Verified background as a strategic problem solver directing a complex "buy vs. build" portfolio, illustrating success in crafting and delivering transformative customer experiences at scale.
• Extensive knowledge in assessing impact via data-informed insights, including experience with marketing science and measurement techniques such as Marketing Mix Modeling (MMM or similar experience) and conversion lift analyses.
• Deep expertise in personalization, experimentation platforms, or content management systems, including hands-on experience with Generative AI applications in Marketing.
• Strong leadership experience, specifically growing and mentoring high-performing teams while acting as an outstanding communicator with the ability to influence across all matrixed levels of an organization.

Responsibilities

• Develop and create buy-in on a multi-year vision for MarTech and Automation, establishing clear success metrics and defining in-and-out of scope priorities to deliver quarterly value increments.
• Shape a complex "buy vs. build" portfolio of capabilities, taking responsibility for vendor selection, integration, and discontinuation while directing the development of our proprietary in-house solutions.
• Apply marketing science and measurement methods, including Marketing Mix Modeling (MMM or similar experience) and conversion lift studies, to precisely assess and increase incremental effects from marketing investments.
• Lead large-scale automation transformations throughout the marketing value chain. Focus on initiatives in Creative/Content, Campaign, and Pricing automation.
• Continuously develop the strategy toward highly personalized, "CRM-first" interactions.
• Work closely within a matrixed organization, coordinating with Media, Go-To-Market (GTM), Category Experience, Regional Marketing, and Central Marketing groups. Align on shared initiatives via OKRs.
• Operate within the empowered Product Operating Model, owning the product outcomes, not just the delivery against requirements.
• Act as an inspiring leader and steward of the MarTech space. Lead a team of highly skilled Product Managers with diverse domain expertise.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed