Director, Digital Transformation & Martech Management
Mattel•El Segundo, CA
•$178,000 - $223,000•Onsite
About The Position
As Director, Martech Product Management, you will own and evolve Mattel’s global marketing technology ecosystem — uniting platforms, data, and AI to unlock scale, creativity, and operational excellence across the enterprise. You will lead the integration and optimization of Mattel’s full marketing tech stack — spanning workflow, content, media, and analytics systems — to ensure every tool drives measurable value. This role manages a team of four Product Managers who oversee the day-to-day management and evolution of key tools within the martech ecosystem.
Requirements
- 10–15+ years of experience in martech product management, digital transformation/ operations, or marketing systems leadership.
- Deep understanding of the macro martech landscape, relational data systems, and AI-driven automation.
- Familiarity with agile and lean methodologies and comfort working in no-code or light-code environments.
- Proven ability to translate complex technical systems into simple, business-impact narratives.
- Strong vendor-management and negotiation skills across multiple enterprise platforms.
- Bachelor’s degree required
Nice To Haves
- master’s preferred
Responsibilities
- Own and evolve the end-to-end marketing technology stack to support brand planning, creative development, and demand creation.
- Lead vendor and platform management, including roadmaps, RFPs, QBRs, negotiations, and enterprise partnerships.
- Manage relationships with key partners including Adobe, Google, OpenAI, Airtable, Miro, Leonardo, Munch, Eleven Labs, Tenovos, Box, Sprinklr, Cerby, Dash Hudson, Captiv8, Tubular, and Gartner.
- Drive AI adoption and agentic transformation across marketing and creative workflows.
- Standardize data, taxonomy, permissions, and access governance across all tools and systems.
- Lead and mentor a team of four Product Managers, each responsible for a segment of Mattel’s martech ecosystem.
- Partner cross-functionally with Brand Ops, Creative, Media, IT, and regional marketing teams to ensure system usability and adoption.
- Lead training, office hours, and onboarding programs to drive awareness, ease of use, and platform ROI across global teams.
Benefits
- competitive total pay programs
- comprehensive benefits
- resources to help empower a culture where every employee can reach their full potential
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
5,001-10,000 employees
