Director, Portfolio Marketing - Shelf Stable

Bonduelle Americas•Philadelphia, PA

28d•Hybrid

About The Position

Bonduelle Americas is seeking a Director, Portfolio Marketing to build a new shelf-stable product portfolio that extends the Bonduelle brand beyond its traditional fresh business. The role acts as the general manager of a new business line, identifying, developing, and commercializing products with a code life of one year or greater and opening the sales channels those products make possible. The director will draw on Groupe Bonduelle’s global innovation pipeline and U.S.-developed concepts, and will rely primarily on co-manufacturing partners. The position leads one direct report, a Senior Brand Marketing Manager, and carries significant latitude and accountability for establishing this growth engine. The role reports to the Chief Marketing Officer and is based in Philadelphia in a hybrid work arrangement. In its first year, the role is expected to establish a shelf-stable portfolio strategy and roadmap, commercialize an initial slate of products through qualified co-manufacturing partners, open at least one new sales channel, and drive initial revenue, establishing a foundation for growth beyond Bonduelle’s traditional fresh business.

Requirements

8–12+ years of CPG experience with progressive responsibility across brand management, category leadership, or general management, ideally including P&L ownership.
Demonstrated experience building a new product portfolio or business line from the ground up.
Direct experience sourcing, vetting, and managing co-manufacturing or contract manufacturing partners.
Strong commercial acumen and experience partnering directly with Sales, Customer Sales Planning, and Shopper Marketing.
A track record opening new sales channels for a branded portfolio, such as club, mass, national distribution, or export.
Entrepreneurial mindset and comfort with ambiguity in a newly created role and business line.
Bachelor’s degree required.

Nice To Haves

Experience working with or adapting products from a global or international innovation pipeline.
Shelf-stable, center-store, or broader packaged food category experience.
MBA.

Responsibilities

Define and own the strategy and business plan for a new shelf-stable portfolio, targeting a minimum one-year code life, and manage category performance.
Identify and prioritize sales channels and customers enabled by the portfolio, including channels not currently accessible to the fresh business.
Build a multi-year roadmap and annual business plan, including volume, revenue, and margin targets.
Monitor category, competitive, and consumer trends in shelf-stable and adjacent center-store categories to identify market opportunities.
Identify products, formats, and concepts from the Groupe’s global innovation pipeline that can be adapted for U.S. consumers and retail channels.
Develop new U.S.-originated concepts in partnership with Product Development where the global pipeline does not address a market gap.
Build business cases for product opportunities, balancing speed to market with long-term brand and margin objectives.
Identify, evaluate, and manage co-manufacturing partners capable of meeting Bonduelle’s quality and food safety standards.
Own commercial terms and relationships with co-manufacturers in partnership with Supply Chain and Procurement to support reliable, cost-effective production.
Coordinate packaging, artwork, formulation, and regulatory and labeling requirements to keep product timelines on track.
Work with Brand Management, Digital Activation & eCommerce, and Public Relations to develop activation plans appropriate to new channels.
Ensure brand positioning, packaging, and content translate effectively into new channels.
Partner with Sales leaders, Customer Sales Planning, and Shopper Marketing on account-level plans and distribution in new and existing channels.
Support key customer and business review meetings with category expertise to strengthen retail partnerships.
Manage, coach, and develop the Senior Brand Marketing Manager and build team capability for a fast-growing business line.
Direct the Senior Brand Marketing Manager’s day-to-day brand execution for the Shelf Stable portfolio.
Represent the Shelf Stable growth agenda in cross-functional and leadership planning forums, including business reviews with the CMO and CEO.