Director, Planning (Acadia)
About The Position
The Director, Planning is an experienced planning lead with a track record of success in client-facing, supervisory, and new business roles. This role brings expertise in planning tools and core competencies, with a focus on positioning, insight generation, and creative brief writing. Market research expertise and consulting skills are used to uncover strategic opportunities and inform creative development. The Director provides strategic leadership in internal and client meetings, uses advanced strategic storytelling frameworks, and ensures exceptional client service. As a departmental leader, the Director supervises and supports the career development of multiple levels of talent. The role leads strategic planning across multiple brands and accounts, translates market dynamics and customer insights into brand strategy, and oversees brand strategy deliverables. It also supports new business efforts, partners with other agency departments, advises clients on research, and manages hiring, staffing, performance, and development for direct reports. Omnicom policy requires employees to work in the office at least three days per week, to the extent permissible by local law, unless additional in-office days are directed by the agency or manager.
Requirements
- 7+ years of experience in marketing, advertising, communications, or a related field.
- Experience in brand strategy or market research in an agency setting.
- 5+ years of pharmaceutical or health experience.
- Competence with software used by clients and agency processes, including Microsoft Word, Teams, PowerPoint, and Excel.
- Strong working knowledge of research tools and search databases, including SERMO and Datamonitor.
- Excellent working knowledge of social media platforms.
- Excellent oral and written communication skills.
- Strong strategic thinking and analytical skills, including the ability to triangulate insights and data from multiple sources, departments, and agency partners to analyze and solve problems.
- Ability to use AI platforms to accelerate brand needs and strategic deliverables.
- Ability to manage multiple projects, meet timelines, and maintain organization.
- Understanding of agency offerings, services, products, and solutions.
- Strong understanding of brand and pharmaceutical marketing, promotional strategy, and trends, including customer industry and innovation.
Responsibilities
- Apply expertise in brand planning, strategic discipline, agency processes, and pharmaceutical compliance requirements.
- Translate market dynamics, customer insights, and knowledge of disease states into brand strategy and solutions to brand challenges.
- Develop written strategy and storytelling, and contribute to new business through research, insight distillation, strategy generation, and storytelling.
- Lead and facilitate client workshops and brainstorming sessions, and influence strategic points of view and recommendations internally and with clients.
- Consult with clients on market research design, methodologies, and analysis.
- Provide strategic leadership and direction in internal and client meetings.
- Lead strategic planning for multiple brands and integrated accounts, and collaborate with agency departments to carry insights and strategy through to execution.
- Manage and mentor junior staff, delegate tasks, and participate in hiring, staffing, feedback, annual reviews, and general and performance management.
- Apply expert understanding of disease states, indications, customers, and science for assigned brands.
- Lead the full suite of brand strategy deliverables, including positioning, bedrock, creative briefs and briefings, message strategy, and tactical planning.
- Use market research and insight mining to uncover strategic opportunities and inform and strengthen creative work.
- Apply planning tools and core competencies, including positioning, insight generation, and creative brief writing.
- Expand leadership in new business opportunities, including immersion and insight gathering, storytelling, strategy development, and tactic pull-through.
- Directly supervise Associate Directors of Strategic Planning, Strategic Planning Supervisors, and/or Senior Strategic Planners on brands, providing mentorship and guidance.
- Demonstrate leadership, empathy, and professionalism in communications.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
