Director Performance Media, Digital Customer Acquisition

SimpliSafe•Boston, MA

20d•Hybrid

About The Position

This is a role for a dynamic, team player with hands-on channel experience who loves and is accountable for the numbers and execution for all paid digital channels. The individual will have experience running internal teams, agencies, and a hybrid model, and will drive significant, scalable growth. The role owns the full performance digital portfolio across paid search, paid social, display, video, affiliate, and emerging channels, partnering with Offline, SEO, Analytics, Brand, Creative, Content, Ecom, PR & Product to create cohesive acquisition operations that drive cost efficient growth. The position manages a significant media budget with the goal of cost-effectively growing the customer base and hitting/beating plans.

Requirements

At least eight years of hands-on multi-channel digital performance marketing experience, managing a portfolio of digital and unique channels.
Five or more years leading performance channel specialists.
Hands-on fluency in Search, Social, Affiliate, Video, Display, ROF, and staying current with channel evolution.
A background in D2C subscription, e-commerce, or a similarly considered-purchase environment where customer education is part of the acquisition journey.
Strong ability to own internal business targets & in-channel platform targets.
Ability to use data to storytell performance, identify what's working/not working, and propose next steps.
Strong business KPI acumen (CPA, CAC, LTV:CAC, Payback, Churn, etc.) and media channel KPIs (CPC, CTR, cATC, CVR, Engagement, etc.).
Highly analytical, experienced with attribution modeling and web analytics platforms.
Capable of translating complex performance data into clear business narratives for executive and cross-functional audiences.
Proficient/experienced with tools such as MS Office/Google Workplace, Slack, Tableau, Hex, Invoca, Innovid, Media Platforms (Google, Meta, iSpot, Impact, etc.).
Creative intuition to understand what moves a modern consumer.
Experience managing or structuring agency relationships.

Nice To Haves

Knowledge of Offline channels & SEO.
Experience inheriting a new agency partnership and shaping it into a high-performing one.

Responsibilities

Own the growth strategy and channel execution for the digital performance marketing mix, including targets for Spend, Systems, CPA, and cost-per-subscriber.
Optimize, grow, and run the digital performance portfolio, maximizing performance of each channel and the portfolio as a whole.
Enhance data, tool, and reporting sets to support the team's job functions.
Drive a rigorous testing and learning roadmap.
Provide in-house and agency leadership, acting as a player-coach with the internal team and utilizing the embedded agency partnership for efficient growth.
Establish clear performance expectations and accountability for the agency, ensuring it works as an extension of the internal team.
Drive creative and conversion optimization by working closely with ACQ Teammates, Brand, Creative, Ecom, & Product teams.
Establish a continuous test-and-learn roadmap across creative, copy, audience targeting, and page performance.
Maintain deep visibility into channel performance, attribution modeling (including multi-touch and media mix approaches), and data pipelines.
Deliver clear, actionable performance readouts to executive leadership connecting digital activity to business outcomes.
Lead, mentor, and grow an in-house team of channel managers, growth marketers, and analysts.
Create an environment where accountability and transparency are the baseline.