Director, Performance Media

January Digital • New York, NY

22d • $135,500 - $165,000 • Hybrid

About The Position

January Digital is seeking a Director, Performance Media to join their agency team. This role requires deep past experience across the digital media landscape with hands-on experience in multiple channels. The Director will be the key leader in the strategic development of client(s) digital media and its relation to their business objectives. This role will drive communication around industry thought leadership and be a thought leader within their own team and for their clients. A key aspect of this job is to be the main strategic lead with clients, understanding their industry to inform strategic goals, drive success through team operations, and develop growth opportunities. Internally, the Director will oversee and manage a team, being accountable for the functions within their agency team. The team combines deep expertise, creativity, and AI innovation, with a focus on continuous training and responsible AI use. This role requires up to 25% travel between NY & Dallas offices, and to client and other company meetings within the U.S.

Requirements

• 9+ years’ experience in managing paid media across digital channels – search (organic and paid), social, display, programmatic, and video
• 4+ years’ experience managing multi-layered teams
• Strong hands-on expertise in Google Ads and Paid Social is required
• Understanding and demonstrated experience of performance media principles - driving positive ROAS, maximizing lead generation and marketing subscription-based programs through the full marketing funnel and across marketing channels with a strong focus on e-commerce and retail clients preferred
• Experience managing large-scale media budgets (ideally $20MM+ annually)
• Proven ability to produce innovative multi-channel media plans and go-to-market strategies for complex clients - you are a strong strategic thinker, with the ability to translate quantitative and qualitative data and insights into innovative marketing strategies.
• Analytically minded - you aren’t afraid to dig in to troubleshoot issues and you’re always thinking about ways to improve in order to drive retention of clients.
• Strong project management skills with ability to prioritize and manage multiple initiatives simultaneously to meet deadlines.
• Has a positive 'no task is too small' attitude and can-do mentality to drive teams forward.
• Excited by digital marketing trends and inspired to enact best-in-class programs for clients.
• Excellent team player with strong collaboration skills and ability to thrive in a fast-paced environment. You are agile in both leadership and execution.
• Consistently demonstrates behavior in line with January Digital’s core traits.
• U.S. citizenship or permanent residency is required for this position.

Nice To Haves

• Experience with advanced measurement methodologies such as incrementality testing, media mix modeling, or similar frameworks is strongly preferred
• Experience across affiliate marketing and brand media is a plus
• Agency or consultancy expertise and comprehensive business understanding in the retail, CPG, or technology landscape preferred.
• Experience working with creative and development teams to produce and iterate digital assets preferred.
• NYC-based or willingness to work from the NYC office in line with hybrid expectations preferred

Responsibilities

• Devise the vision to achieve client's strategic objectives through meaningful thought leadership.
• Develop a deep understanding of each client’s business and leverage data to deliver consistent results and guide growth opportunities to reinforce the agency's strategic value.
• Build trust with clients by developing a standard of excellence around performance and brand marketing focused on predictable, data-correlated plans to meet business goals.
• Demonstrate thought leadership by identifying key industry changes & evolutions, and emerging technology innovations to provide informed recommendations and propose solutions to clients proactively.
• Drive account strategic success through development and management of short and long term goals, client growth opportunities, and oversight of complex deliverables including quarterly business reviews and annual multi-channel budget planning.
• Lead management of client communication needs across the team and strive to exceed client service expectations.
• Direct team operations to ensure successful delivery of media through development of effective cross-channel marketing plans, flawless campaign management, and data analysis with intent to provide data-led strategic recommendations.
• Lead a team of employees to positive outcomes by providing thoughtful management, training in key areas, and fostering an environment for growth and development opportunities.
• Lead strategic client relationship development and identify opportunities to achieve business growth.
• Collaborate with senior leadership to problem solve company challenges and drive the achievement of company growth goals.
• Produce strategies that deliver interoperability across online and offline channels where possible to meet measurement needs that reflect the omnichannel nature of the consumer journey. (through collaboration with internal analytics team and external partners)
• Proactively work together across teams internally to drive agency development with new business opportunities.

Benefits

• Competitive and equitable pay
• 401k matching
• Bi-annual bonus eligibility
• Flexible PTO
• Half-Day Fridays
• Philanthropic Efforts and Paid Time Off to Volunteer
• Fully covered medical, dental, and vision insurance
• Annual Wellness Stipend
• Currently a hybrid work environment with stunning NYC & Dallas offices
• Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother’s room
• Flexible work options that allow them to balance their professional and personal responsibilities
• Hybrid work policy that allows employees to divide their time between working in the office and working remotely
• Employees are required to work in either our Dallas or NYC office at least 5 days per month

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed