Analyst, Performance Media Analytics

Horizon Media•New York, NY

2d•Hybrid

About The Position

The Analyst, Performance Media Analytics will help to support client under our PM Analytics Department. The ideal candidate will have an understanding of digital metrics; both from a brand and direct response perspective as well as a track record of successfully building analytic approaches across a broad mix of clients. A major responsibility of this role will be to help build the Horizon Media approach and infrastructure for analytics on existing clients as well as new business. This is a unique opportunity for motivated individuals to help drive innovation and thought leadership throughout a vibrant and dynamic organization.

Requirements

An analytical mindset with the ability to communicate findings to others
An independent worker with strong time management and organization skills
A problem solver with the ability to develop creative solutions
A strong team player, willing to roll up your sleeves and collaborate with others
Nimble and flexible with ability to succeed in a fast-paced environment
Detail oriented with a commitment to follow through
Strong analytical skills are required, including the ability to analyze raw data, identify trend drivers, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications
Expertise in Microsoft Excel and PowerPoint
Basic knowledge of data structuring with Knime, SQL, R, Python preferred.
Creative/curious approach to ramping up understanding aspects of digital advertising, digital media strategy and standard media measurement
Strong organizational skills, with the ability to aggregate information and data from multiple sources
Experience with Tableau or other data visualization/dashboarding tools preferred
Excellent verbal and written communication skills, with ability to convey and package technical findings in layman’s terms
1-2 years data & analytics or paid media experience preferred.

Responsibilities

Communicate concise data points, trends and measurement strategies to a broad audience of both technical and non-technical teams
Collaborate with media planning and brand strategy teams to develop KPI’s and reporting methodologies/approaches that match campaign and brand goals
Develop processing workflows for data aggregation, cleansing and harmonization across multiple media platforms
Establish QA protocols to ensure accuracy and data granularity for analyses
Build robust data visualizations and interactive dashboards that are capable of delivering information in an intelligent and digestible manner
Bring forward insights, results, and suggest optimizations to improve said results
Peel through layers of reported data, disregarding the unnecessary, to deliver analysis and insight to both internal and external client constituents