Director, Digital Media

dentsu • Vancouver, BC

7d • $113,000 - $158,750 • Remote

About The Position

Merkle is seeking a Director of Digital Media to lead and scale our delivery capabilities across three strategic areas: Media Reseller License Business, Digital Media Technology Consulting, and Consultant Team Leadership. This is a high-impact leadership role requiring strategic thinking, operational excellence, and a consultative mindset to drive growth, efficiency, and client success.

Requirements

• 8+ years in digital media, ad tech, or data-driven marketing consulting, with increasing leadership responsibilities.
• Strong knowledge of GMP (DV360, CM360, SA360, Google Ads).
• Demonstrated ability to manage teams, lead client engagements, and deliver complex, multi-channel solutions.
• Experience with business development support, including solution design and RFP participation.

Nice To Haves

• Google Ad Manager preferred but not required.
• Familiarity with other DSPs (e.g., The Trade Desk, Yahoo, Viant) is beneficial to support consulting expertise across the ad tech ecosystem.
• Experience managing reseller license businesses and consulting teams; familiarity with retail media technology deployments is a plus.
• Proven track record in media activation, ad tech implementation, and first-party data strategy.

Responsibilities

• Own end-to-end delivery of Google Media Platform (SA360, DV360, CM360) reseller license business, ensuring operational excellence, platform compliance, and client satisfaction.
• Provide strategic oversight of digital media technology consulting, including ad tech infrastructure, data pipelines, and activation workflows.
• Support Retail Media Network technology services as part of broader client solutions, including GAM or similar platforms, where applicable.
• Act as a strategic advisor to clients on media activation, first-party data strategies, and platform adoption.
• Collaborate with internal teams and technology partners to evolve delivery processes and unlock efficiencies across media and data ecosystems.
• Partner with business development teams on RFP responses, solution design, and client pitches to expand platform licensing and consulting services.
• Identify opportunities to enhance first-party data capabilities and explore monetization strategies, including retail media where relevant.
• Lead, mentor, and grow a team of Digital Media consultants, ensuring delivery excellence, knowledge sharing, and professional development.
• Build best practices, training programs, and operational frameworks to scale delivery capacity while maintaining high-quality client outcomes.
• Foster collaboration across internal data, analytics, media, and activation teams for integrated client solutions.
• Support ongoing platform consulting and billing operations for clients.
• Stay ahead of emerging trends in ad tech, data privacy, and media activation to guide internal strategy and client recommendations.
• Publish POVs, whitepapers, or blog posts to position the team as thought leaders in digital media technology and platform activation.

Benefits

• A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees (Canada).
• Medical, vision, and dental insurance (US).
• Life insurance (US).
• Short-term and long-term disability insurance (US).
• 401k (US).
• Flexible paid time off (US).
• At least 15 paid holidays per year (US).
• Paid sick and safe leave (US).
• Paid parental leave (US).

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed