Performance Marketing and Digital Media Manager

Piping Rock•Bohemia, NY

2d•Onsite

About The Position

We are seeking a highly analytical, results-driven Performance Marketing & Digital Media Manager to lead paid media across our e-commerce portfolio. This role will manage a multimillion-dollar advertising budget and drive growth, new customer acquisition, and performance across multiple direct-to-consumer brand websites. You will oversee execution across search, shopping, social, and emerging platforms while continuously identifying new opportunities for scale through testing and optimization.

Requirements

5+ years of experience in performance marketing, paid media, or ecommerce advertising
Proven experience managing large-scale digital ad budgets ($1M+ annually)
Hands-on expertise across: Google Ads (Search, Shopping, Performance Max), Microsoft Ads, Meta (Facebook/Instagram), TikTok Ads, Shopify ecosystem (feeds, integrations, attribution basics)
Strong understanding of ROAS optimization, CAC targets, and new customer acquisition strategies
Deep analytical skillset with ability to translate data into actionable insights
Experience with A/B testing frameworks and incrementality mindset
Advanced proficiency in Excel
Ability to manage complexity across multiple brands and campaigns simultaneously

Responsibilities

Manage digital advertising across 7+ ecommerce websites spanning multiple Piping Rock brands including Piping Rock, NeoCell, Natural Vitality, Renew Life, and Nature’s Truth
Own and optimize a multi-million dollar paid media budget with clear accountability for ROAS, CAC, and new customer acquisition
Lead performance marketing across Google, Microsoft, Meta, TikTok, and Shopify ecosystems
Execute and optimize campaigns daily, including budget pacing, bid adjustments, creative testing, audience segmentation, and performance tracking
Develop and scale acquisition-focused campaigns to drive new customer growth
Continuously test new strategies, creatives, audiences, and landing experiences to improve performance
Evaluate and expand into new advertising platforms and channels
Build and maintain reporting frameworks; deliver clear, actionable performance insights to leadership
Partner cross-functionally with creative, ecommerce, and analytics teams to improve conversion and overall funnel performance