Digital Performance Marketing Manager

Studio McGee • Draper, UT

4d • Hybrid

About The Position

The Digital Performance Marketing Manager is a key member of the marketing team responsible for driving results across paid digital channels, affiliate programs, and direct mail. This role ensures every marketing dollar delivers strong visibility and performance targets. The manager will lead the strategy and oversight of paid media and SEO, guide the work of the external paid media agency, manage investments across channels, and elevate search performance to support growth. In addition to paid digital, this role owns the affiliates program (excluding ShopMy and LTK) and maintains visibility into catalog and retargeting direct mail programs, creating a unified view of all paid media investments and enabling a cohesive, cross-channel approach. The role also helps establish scalable processes that strengthen the marketing organization and enable future expansion. This position requires an analytical and strategic marketer with deep expertise in Google Ads, paid social, SEO best practices, and SEM strategy, along with a proven ability to deliver clear return on investment.

Requirements

• 4–6 years in paid media management, SEM, and/or SEO roles.
• Proven expertise in Google Ads, paid social platforms, and SEO optimization.
• Experience managing budgets and pacing across multiple paid channels, including affiliate programs.
• Strong analytical and data-driven mindset, with a track record of improving ROI and conversion performance.
• Collaborative marketer with the ability to work across brand, creative, and operational teams.
• Strong command of Google Ads, Meta Ads Manager, TikTok Shop, and programmatic DSPs.
• Familiarity with Google Search Console, SEMRush, BrightEdge, and related tools.
• Experience with affiliate management platforms and tracking.
• Skill with analytics platforms including GA4, Looker, or Tableau.
• Experience with workflow and project management tools for campaign planning.

Nice To Haves

• Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing.
• Experimental: Naturally curious; makes data-driven decisions, in a timely manner, to solve problems and propose ideas.
• Analytical and grounded in data: Approaches decisions with a clear measurement framework, seeks patterns and insights in performance results, and uses rigorous analysis to guide recommendations and prioritize actions. Translates results into clear and actionable insights.
• Forward thinking: Demonstrates a continuous improvement mindset, respecting the past while remaining flexible and open to new ideas and driving transformation.
• Acts like an owner: Keeps the big picture in mind while managing the inputs daily to achieve intentional outcomes. Holds accountability in the highest regard and instills others to follow suit.

Responsibilities

• Lead performance marketing across search, social, display, programmatic, and other channels with a focus on measurable outcomes.
• Direct the external agency to plan, execute, and optimize campaigns that align with strategic goals including new audience growth and funnel optimization.
• Evaluate channel structures for clarity, scalability, and strong performance.
• Provide creative requirements and performance insights to Brand and Creative to support effective asset development.
• Monitor trends and competitive activity to identify opportunities for growth and efficiency.
• Lead strategic campaign execution with calendar planning alongside website and lifecycle & retention teams, leading multi-channel integration and brand storytelling.
• Own and lead the affiliate marketing program, excluding ShopMy and LTK, across recruitment, activation, and performance optimization.
• Develop affiliate strategy, set performance benchmarks, and manage partner relationships to drive incremental revenue.
• Maintain full visibility into affiliate spend and performance to ensure alignment with overall paid media strategy.
• Partner with internal teams to maintain visibility into catalog and retargeting direct mail programs.
• Ensure paid digital, affiliate, and DM strategies are coordinated for a unified media approach across all paid channels.
• Contribute to audience strategy and targeting across DM programs, leveraging digital insights to improve performance.
• Oversee keyword research and guide high-value opportunities across paid and organic search.
• Build SEO briefs with Brand and Creative and provide direction to the agency for SEM execution.
• Review SEM performance including bids, ad copy, extensions, and competitive activity.
• Align paid and organic search to increase visibility and reduce overlap.
• Partner with finance to manage budgets, forecast spend, and track financial performance.
• Monitor pacing and ensure efficient allocation of investment across paid digital, affiliate, and DM channels.
• Review agency optimizations and guide audience strategy, bidding, and testing.
• Own and analyze key indicators including CPA, ROAS, LTV, conversion rates, and pipeline contribution.
• Implement structured multivariant testing across creative, audiences, placements, and messaging.
• Build and maintain reporting framework using GA4, Looker, Tableau, and attribution tools.
• Translate insights into actionable recommendations for campaign and investment improvements.
• Partner with WebOps, Lifecycle & Retention, Marketing, Product, and Social to support full funnel goals.
• Share performance insights to inform planning and marketing strategy.
• Ensure all programs comply with data privacy and advertising regulations.

Benefits

• Beautiful office space with remote or hybrid flexibility
• Competitive compensation + bonuses
• Comprehensive heath benefits (medical, dental, vision, hospital indemnity, accident, pet)
• Open PTO and paid company holidays
• Exclusive 50% off Team Member discount at mcgeeandco.com
• Access to Team Member warehouse sales
• Collaborative, creative culture with room to grow

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed