Performance Marketing Manager

Grove and Grey•New York City, NY

2d•$115,000 - $130,000•Hybrid

About The Position

We’re looking for a Performance Marketing Manager to join a fast-growing startup in the financial technology space. This is a great opportunity for someone excited to help build marketing programs from the ground up and take real ownership over customer acquisition. This role is hybrid (3x a week in NYC) or remote in San Francisco.

Requirements

2–3 years of hands-on experience in performance or growth marketing.
Deep expertise in Google Ads (Search, App, YouTube).
Strong analytical skills and comfort making data-driven decisions based on CAC and ROAS targets.
Understanding of in-app/web event tracking and measurement in a post-IDFA/SKAN environment.
Proactive, action-oriented mindset with the ability to navigate ambiguity.
Strong collaboration and communication skills.

Nice To Haves

Ability to write basic SQL (joins, queries).

Responsibilities

Lead strategy and execution for Google Ads (Search, App, YouTube) to drive growth while hitting CAC and ROAS goals.
Manage campaigns across additional paid and organic channels (e.g., Meta, TikTok) with an eye toward scaling effectively.
Partner with design, product, and engineering to optimize landing pages and sign-up flows, making the entire funnel more efficient.
Design and analyze A/B tests to validate campaign hypotheses and drive continuous improvement.
Track, analyze, and report on key performance metrics to guide decision-making.
Stay ahead of industry trends in performance marketing and apply best practices to keep us competitive.