Director Performance Media, Digital Customer Acquisition

SimpliSafe • Boston, MA

21d • $167,700 - $223,600 • Onsite

About The Position

SimpliSafe is a high-tech home security company dedicated to protecting homes and fostering career growth. They offer a collaborative, innovative, and ego-free culture where employees can find significant opportunities and make a substantial impact. The company is growing and seeks talented individuals to join their mission of disrupting the home security space. This role is for a dynamic, team-oriented individual with hands-on experience in paid digital channels, accountability for numbers and execution, and experience managing internal teams, agencies, and hybrid models. The position aims to drive significant, scalable growth by owning the full performance digital portfolio across paid search, paid social, display, video, affiliate, and emerging channels. This involves partnering with various departments to create cohesive acquisition operations for cost-efficient growth and managing a substantial media budget with the goal of cost-effectively growing the customer base.

Requirements

• At least eight years of hands-on multi-channel digital performance marketing experience, managing a portfolio of digital and unique channels.
• Five or more years leading performance channel specialists.
• Hands-on fluency in Search, Social, Affiliate, Video, Display, ROF and keeping pace with how those channels are evolving.
• A background in D2C subscription, e-commerce, or a similarly considered-purchase environment where customer education is part of the acquisition journey.
• Strong ability to own internal business targets & in-channel platform targets.
• Ability to use data to storytell (1:1, with the team, in a deck, meetings, etc.) how performance is going, what’s working, what isn’t & best next steps.
• Strong business KPI acumen (CPA, CAC, LTV:CAC, Payback, Churn, etc.) and media channel KPI's (CPC, CTR, cATC, CVR, Engagement, etc).
• Highly analytical, love a spreadsheet, experienced with attribution modeling and web analytics platforms, and capable of translating complex performance data into clear business narrative for executive and cross-functional audiences.
• Proficient / experienced with tools such as MS Office/Google Workplace, slack, Tableau, Hex, Invoca, Innovid, Media Platforms (Google, Meta, iSpot, Impact, etc.).
• Creative intuition to know what moves a modern consumer, not just what the data says after the fact.
• Experience managing or structuring agency relationships.
• Ability to work in a team environment, embracing collaboration, co-creation, and different opinions.

Nice To Haves

• Knowledge of Offline channels & SEO.
• Experience inheriting a new agency partnership and shaping it into a high-performing one.

Responsibilities

• Own the full performance digital portfolio across paid search, paid social, display, video, affiliate, and emerging channels.
• Partner with Offline, SEO, Analytics, Brand, Creative, Content, Ecom, PR & Product to create cohesive acquisition operations that drive cost efficient growth.
• Manage a significant media budget with a clear mandate: cost effectively grow our customer base (hit/beat our plans!).
• Develop and execute growth strategy and channel execution, optimizing, growing, and running the digital performance marketing mix.
• Enhance current data, tool, and reporting sets to support the team's job functions.
• Drive a rigorous testing and learning roadmap.
• Provide in-house and agency leadership, acting as a player-coach with the internal team and utilizing agency partnerships for efficient growth.
• Establish clear performance expectations, accountability, and productive working rhythms with agencies, ensuring they work as an extension of the internal team.
• Drive performance testing roadmap across creatives, landing pages, copy, audience targeting, and page performance.
• Maintain deep visibility into channel performance, attribution modeling (including multi-touch and media mix approaches), and data pipelines.
• Deliver clear, actionable performance readouts to executive leadership connecting digital activity to business outcomes.
• Lead, mentor, and grow an in-house team of channel managers, growth marketers, and analysts.
• Create an environment where accountability and transparency are the baseline.

Benefits

• Comprehensive total rewards package that supports wellness and provides security for SimpliSafers and their families.
• Free SimpliSafe system and professional monitoring for your home.
• Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change.
• Participation in annual bonus program.
• Equity.
• Full range of medical, retirement, and lifestyle benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed