Director, Performance Marketing

Camping World Holdings, Inc.•Lincolnshire, IL

1d•$134,400 - $206,100•Onsite

About The Position

The SEM Manager oversees the execution and performance of Camping World’s SEM program and team. This role leads a team of coordinators and/or specialists to drive traffic, awareness, engagement, and conversions. The manager ensures that all projects/campaigns are cohesive, on-brand, and deliver measurable results for both national and local dealership marketing initiatives.

Requirements

5+ years of experience in SEM, including leadership or team management experience.
Proven track record managing large-scale, multi-channel digital campaigns/projects.
Strong understanding of analytics, attribution, and marketing automation tools.
Excellent communication, organization, and leadership skills.

Responsibilities

Develop and manage the overall SEM strategy.
Lead and mentor a team of coordinators and senior/specialists, leading weekly circle-up meetings, monitoring weekly optimization calls, and making adjustments to overall team functions as needed.
Oversee project/campaign planning, budgeting, spend pacing, and performance tracking.
Collaborate with internal departments and external partners to ensure integration across all marketing efforts.
Create and monitor analytics dashboards, identify insights, and adjust strategies to maximize ROI.
Ensure consistent messaging, creative standards, and brand voice across digital touchpoints.
Stay informed of digital trends, new platforms, and emerging technologies to keep Camping World’s marketing efforts innovative.
Develop, execute, and optimize integrated digital marketing campaigns across SEM (paid search), Shopping, Display, and Programmatic channels to drive lead generation performance.
Lead multi-channel media planning and campaign management using platforms such as Google Ads, Microsoft Ads, SA360, Campaign Manager, Google Merchant Center, and Google Analytics 360.
Fluent in both tCPA and tROAS bid optimizations executed through Google Ads, Bing Ads, and SA360.
Have a strong understanding of ad platform tracking mechanisms to ensure campaign optimizations are accurate.
Analyze campaign data, identify trends, and deliver actionable insights through comprehensive reporting and visualization tools for key business stakeholders.
Drive continuous innovation by testing new ad formats, bidding strategies, audience targeting, and emerging technologies.
Collaborate closely with cross-functional teams, including Good Sam, Retail, Sales, and Analytics, to align digital strategies with business goals.
Mentor and train junior team members, fostering professional growth and skill development.
Manage vendor relationships and evaluate new platforms or partners to expand digital marketing capabilities.
Ensure quality assurance, budget adherence, and timely delivery of multiple projects simultaneously.
Stay current on industry trends, algorithm updates, and best practices to maintain a competitive advantage.