Director Performance Marketing

BJ's Wholesale Club • Marlborough, MA

2d • Hybrid

About The Position

BJ’s Wholesale Club is seeking a high-impact Digital Performance Marketing Leader to lead Performance Media strategy across channels. This role will be responsible for supporting Customer Acquisition and Ecommerce growth objectives through effective execution and optimization of digital performance marketing initiatives. The ideal candidate is a data-driven, growth-oriented leader with deep expertise in search engine optimization (SEO), paid search (SEM), programmatic media, social advertising, and emerging digital marketing technologies. This role will collaborate with product, analytics, engineering, merchandising, and agency partners to execute integrated performance marketing campaigns.

Requirements

• 15+ years of experience in digital marketing, with at least 5+ years in a leadership role overseeing SEO and paid media.
• Proven track record of scaling performance marketing programs and achieving aggressive growth targets.
• Strong understanding of technical SEO, paid media platforms, and analytics tools (e.g., Google Ads, Meta Ads Manager, DV360, Google Analytics etc.).
• Expertise in A/B testing, attribution modeling, and conversion rate optimization.
• Highly analytical mindset with the ability to translate data into actionable insights.
• Excellent leadership, collaboration, and stakeholder management skills.

Nice To Haves

• Experience in retail, e-commerce, or subscription-driven businesses.
• Curiosity to learn AI-driven personalization and generative search trends.
• Strong cross-functional experience working with engineering, analytics, and product teams.

Responsibilities

• Execute the digital performance marketing strategy across SEO and paid digital media in support of established revenue, margin, and acquisition goals.
• Lead the execution and ongoing optimization of digital performance marketing programs, ensuring alignment with broader marketing strategy.
• Develop and maintain program roadmaps for organic and paid initiatives aligned to annual and mid‑term marketing priorities.
• Partner with internal stakeholders on integrated campaigns, ensuring alignment between marketing, analytics, media and creative.
• Oversee end-to-end SEO strategy, including technical optimization, content strategy, site architecture, and link-building initiatives.
• Partner with engineering and product teams to deliver SEO-friendly site enhancements and optimize crawlability, speed, and user experience.
• Develop reporting frameworks to track keyword performance, traffic growth, and conversion impact.
• Stay ahead of search engine algorithm updates and AI-driven search trends to protect and grow organic visibility.
• Manage paid search, display, social, and programmatic media execution, optimizing performance against defined ROI targets.
• Manage media planning, buying, testing, and optimization across Google, Meta, and other platforms.
• Build full-funnel campaigns that balance brand-building and performance marketing goals.
• Partner with analytics to monitor performance metrics such as ROAS and CAC and identify optimization opportunities.
• Lead, mentor, and develop a high-performing SEO and digital media team ensuring team efforts align with established strategies and organizational priorities.
• Manage relationships with agencies, technology partners, and platform reps to maximize value and performance.
• Ensure seamless collaboration across content, analytics, product, and merchandising teams.

Benefits

• Weekly Pay
• Free BJ’s Memberships
• Generous Paid Time Off (vacation, personal, sick days, holidays, bereavement, and jury duty leave)
• Flexible and Affordable Health Benefits (three medical plans, optional dental, vision, HSA, and flexible spending account options)
• 401(k) Retirement Savings Plan with company match
• Employee Stock Purchase Plan with a 15% discount

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed