Director of Performance Marketing
About The Position
4AM Media is seeking a Director of Performance Marketing to oversee paid acquisition across their three direct-to-consumer brands in the health, cleaning, and pet sectors. This role is responsible for managing channels, creative pipelines, funnels, offers, and development work. The position reports directly to the CEO and leads a team of media buyers and creative staff. The ideal candidate is an operator with a deep understanding of multi-touch attribution and driving revenue and net MER growth, capable of both strategic planning and hands-on funnel prototyping. The role involves significant collaboration with the development team to fill their backlog with essential infrastructure and tooling. A successful month in this role involves personally prototyping and launching new funnel architectures, introducing and testing new offers, increasing the team's testing throughput and win rate, ensuring creative output meets demand, establishing trusted attribution metrics, coaching media buyers, and improving blended MER while maintaining scale.
Requirements
- 6+ years of experience buying Meta and/or Google for e-commerce, with experience at $50M+ annual paid media scale.
- Proven ability to manage $50k+/day on Meta or Google personally.
- Deep understanding of DTC funnels, including LPs, offers, checkout, and unit economics.
- Experience building or rebuilding funnels that have materially improved conversion rates.
- Strong creative judgment at scale, with the ability to predict creative performance and direct creative teams effectively.
- P&L-focused decision-making, prioritizing contribution margin, MER, blended CAC, payback period, and LTV over vanity metrics.
- Multi-channel fluency, with significant scaling experience in at least two of: AppLovin, Native, Affiliate, CTV, TikTok Shop, in addition to Meta and Google.
- Attribution maturity, with experience using tools like Northbeam, Triple Whale, or Mixpanel, and understanding their strengths and limitations.
- Demonstrated team leadership experience, managing buyers and creative operators, and providing effective feedback.
- Strong communication skills, both in presenting data and POVs to leadership and in coaching team members.
- An operator's energy: ability to move fast, ship quickly, and make decisions with minimal process.
- Willingness to work in-office in San Diego.
Nice To Haves
- Experience with Northbeam, Triple Whale, Mixpanel, or similar attribution tools.
- Experience with AppLovin, Native, Affiliate, CTV, or TikTok Shop.
- Experience in the health, cleaning, or pet DTC sectors.
Responsibilities
- Own paid acquisition strategy across Meta, Google (Search, Display, Shopping, Demand Gen), AppLovin, Native, and CTV, including budget allocation, performance targets, and channel mix.
- Drive performance accountability for the buyer team, managing daily/weekly/monthly spend, MER, and contribution margin.
- Develop and manage the attribution methodology using tools like Northbeam, in-platform data, post-purchase surveys, hold-out tests, and Mixpanel.
- Own MER targets in collaboration with the CEO, balancing scale and profitability, and understanding the impact of retention and LTV on CAC targets.
- Develop and launch new funnel architectures (pre-sell, advertorial, quiz, VSL, checkout flows) in conjunction with dev and creative teams.
- Lead new offer development, including pricing, bundles, BOGO, and subscription incentives.
- Build launch playbooks, set test budgets, and determine channels for new product launches.
- Establish and maintain split testing infrastructure and discipline for creative, audience, LP, offer, and funnel tests.
- Manage the creative pipeline, including setting the testing roadmap, brief quality bar, and velocity for a team of creative managers, designers, and video editors.
- Conduct R&D for new channels, prototyping them hands-on before handing off to buyers.
- Lead and mentor a team of media buyers and creative operators, providing feedback and coaching.
- Communicate effectively with the CEO, presenting clear POVs and data, and with the team, offering patience and clarity.
- Operate with a fast-paced, action-oriented mindset, shipping quickly without excessive process.
- Develop and implement strategies for success within the first 12 months, focusing on MER improvement, team development, new channel R&D, creative throughput, new product/funnel launches, building CEO trust, and positioning for future growth.
Benefits
- Direct reporting to the CEO, with no CMO layer.
- Player-coach role with hands-on involvement in strategy and execution.
- Focus on three specific brands with deep customer and economic understanding.
- Significant budget with autonomy for testing and scaling.
- Creative team reporting directly to the role.
- Ability to influence the dev backlog.
- Real growth path towards Head of Growth or VP-level positions.
- In-office work environment in San Diego to foster team collaboration and speed.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
