Director, PCP Sales

Grow Therapy•New York, NY

7d•$150,000 - $250,000

About The Position

Grow Therapy is seeking a Director of PCP Sales to lead and scale its Physician Partnerships team. The role focuses on making Grow a trusted referral destination for primary-care providers, care coordinators, and practice leaders. The Director will take over a small team and a portfolio of high-potential physician groups and health-system relationships, deepen those accounts by activating more offices and clinicians, increase repeat referrals, and establish durable referral workflows. They will also develop the team and operating model needed to expand into new accounts. This is a hands-on leadership position in a referral-driven business, with success measured by sustained patient referrals and intakes rather than one-time contract value. The Director will set strategy, coach the team, review account plans, and partner across the company to build a repeatable growth engine. The role includes leading and developing PCP account executives and account managers; defining sales coverage, segmentation, territories, and workflows; growing partnerships across primary-care and other referral organizations; and using data to guide targeting, account activity, and business decisions. Grow Therapy is a mental health care marketplace founded in 2020. It describes its mission as making mental health care more effective and accessible and states that its platform serves providers, insurance payors, and patients.

Requirements

At least 8 years of sales, partnerships, business development, or commercial leadership experience, including meaningful people management.
Experience leading quota-carrying teams in healthcare, digital health, pharma, medical devices, provider services, or another referral-driven environment.
A track record of building or materially improving a sales motion, team, territory model, or operating system.
Experience selling into or partnering with physician groups, health systems, MSOs, provider organizations, or other complex healthcare stakeholders.
Hands-on leadership style, including working closely with representatives, pressure-testing the sales motion, setting a high performance bar, and helping others improve.
Fluency in recurring-growth motions, including encouraging habitual physician referrals, identifying barriers to repeat usage, and integrating Grow into practice workflows.
Strong analytical and operational judgment across CRM data, segmentation, productivity metrics, quotas, forecasting, and unit economics.
Ability to build trust across healthcare organizations, from practice staff and clinicians to enterprise executives.
Builder’s mindset and ability to create, test, and improve approaches in a fast-changing environment.
High empathy for patients, healthcare professionals, and sellers, with sound judgment in a regulated and trust-sensitive environment.

Nice To Haves

Experience leading and executing field sales motions.
Direct experience with PCP referral generation, provider partnerships, clinical outreach, or physician-practice activation.
Experience with geographically dense field sales, healthcare claims or NPI data, EHR referral workflows, payor coverage, or provider-network strategy.
Experience scaling a small team into a multi-layered sales organization.

Responsibilities

Lead, coach, and develop a team of PCP account executives and account managers.
Set goals, operating cadences, account reviews, and execution and accountability standards.
Build a repeatable hiring and ramp model as the organization grows.
Define market segmentation, account coverage, territories, and a hunter-farmer model for referral-driven growth.
Own HCP-level targeting using provider, claims, referral, and other data to identify and prioritize likely referring physicians and practices.
Build scalable workflows for prospecting, follow-up, activation, reactivation, and account expansion.
Determine where in-person selling adds value and design focused market tests before scaling a field organization.
Partner with Marketing and Enablement on provider messaging, collateral, events, and activation programs.
Own referral and intake growth across PCP groups, health systems, MSOs, virtual primary-care organizations, and other referral partners.
Develop priority-account growth plans to increase active referrers, repeat referral behavior, office penetration, and referrals per clinician.
Guide the team in building trusted relationships with physicians, practice staff, and executives, supported by proactive communication about referral trends and insights.
Strengthen partner trust through responsive follow-up, patient-status visibility, and actionable performance insights.
Use provider, claims, referral, and performance data to prioritize clinicians and offices, direct rep activity, and assess incremental referrals and productivity.
Partner with RevOps and Data to improve CRM architecture, attribution, account hierarchies, territories, dashboards, quotas, rep credit, and forecasting.
Translate field insights into recommendations for Product, Clinical, Client Success, Marketing, and Operations.

Benefits

Comprehensive medical, dental, vision, life, and disability coverage.
No-cost access to therapy through the Grow platform for US employees.
Retirement savings programs and equity opportunities.
Flexible time off, company-paid holidays, and a company-wide Winter Break.
Up to 18 weeks of paid parental leave and a new child stipend.
Dedicated weekly flexible time for self-care, including mental health mornings or afternoons.
Annual wellness and development stipend for personal wellbeing and professional growth.
Pre-tax commuter benefits for teammates working from hub locations.
Home workspace support and meal benefits tailored to remote and hub-based employees.
Wellbeing benefits including wellness memberships, virtual care, pet insurance discounts where available, and global travel assistance.