Director, Partner Marketing

Acumatica • Bellevue, WA

5d • $170,000 - $190,000 • Onsite

About The Position

Acumatica is a leading innovator in cloud ERP (Enterprise Resource Planning) solutions with growing businesses worldwide. Acumatica is different by design and purposely built to help small and midsized companies thrive in today’s digital economy. Our industry-specific business management solution is engineered to address real-world needs—featuring intelligent workflows and market-leading usability that enable companies to manage risk, anticipate disruption, and seize new opportunities. Our principled business practices, growth-friendly licensing, and flexible deployment options put organizations in control of their own future. Acumatica is more than just a product—we are a community of partners, customers, and creators committed to elevating business performance. Our ecosystem is driven by collaboration, merging leading technology and real-world insights to put organizations control of their future. In May of 2025, Acumatica was acquired by Vista Equity Partners, a global investment firm focused on enterprise software, data and technology-enabled businesses. Acumatica’s culture is collaborative and high-energy. We are passionate about our product and our mission, and we are loyal to each other and our company. We value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world. Acumatica offers exceptional professional and financial growth potential.

Requirements

• 10+ years of relevant work experience in B2B partner marketing and demand generation in high-technology, channel-driven companies.
• 7+ years of partner marketing experience.
• 7+ years of experience managing and building integrated marketing campaigns.
• Strong record of success in building and scaling global partner programs.
• Excellent program management and organizational skills.
• Superior communication skills, including public speaking experience; comfortable with executive audiences and able to influence key decision-makers.
• Strong analytical skills; experience collecting and interpreting data from multiple sources to make solid business recommendations.
• Advanced proficiency in Excel, Tableau, and HubSpot.
• Solid understanding of marketing techniques and ability to apply them to partner needs.
• Ability to generate fresh ideas for partner-led marketing programs and develop new approaches.
• Ability and willingness to implement new tools and technologies.
• Strong combination of strategic expertise with a hands-on, results-oriented, and agile approach.
• Excellent understanding and experience with partner marketing technologies, including new AI-powered tools, is essential.

Nice To Haves

• Superior people management skills
• Innovative mindset
• Strong work ethic
• Proven record of working with executive teams of top Tier 1 VARs (CEOs, CMOs)
• Proactive, results-oriented, innovative, and comfortable working in a dynamic environment.

Responsibilities

• Build and drive Acumatica’s partner marketing strategy, including tailored approaches for VARs, ISVs, and Alliance partners.
• Lead and manage a high-performing partner marketing team consisting of full-time employees, contractors, and agencies.
• Build, scale, and optimize partner marketing programs leveraging Acumatica’s Marketing Automation Platform, Social Syndication Platform, and other tools.
• Guide and coach the team in creating and delivering communications and plans to drive awareness and adoption of Acumatica Partner Marketing Programs.
• Host and lead calls with top executives of Tier 1 partners, provide expert advice and feedback on partners’ marketing performance, and attend Tier 1 partner QBRs as part of Acumatica’s leadership team.
• Oversee Acumatica’s Alliance Partner Marketing, lead calls with Alliance Partner executives when needed, and play a key role in removing barriers both within and outside Acumatica.
• Collaborate closely with Acumatica’s marketing leaders—including the VP of Integrated Marketing, VP of Product Marketing, VP of Communications, and others—to ensure alignment and collaboration.
• Educate and inform partner sales and partner enablement teams on Partner Marketing Programs and Platforms.
• Drive innovation in partner marketing enablement tools and programs, including implementing AI technologies in partner marketing processes and the tech stack.
• Take responsibility and accountability for program performance, regularly updating the executive team on results.
• Innovate and expand our marketing technology portfolio to ensure modern, best-in-class execution and efficiency for partner marketing capabilities.
• Manage the partner marketing budget, including Joint Marketing Funds, Partner Programs, marketing retainers, and software fees.

Benefits

• Annual bonus
• Stock awards
• Sales incentives
• Healthcare benefits (medical, dental and vision insurance for you and your dependents)
• Employer paid Short-Term/Long-Term Disability and Basic life coverage
• 401(k) plan with company match
• Flexible time off
• Sick and safe leave

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed