Partner Marketing Director
About The Position
Acquia empowers ambitious brands to create impactful digital customer experiences. Our Digital Experience Platform (DXP), built on Drupal, enables global organizations to rapidly develop and deploy digital products and services. We are a Great Place to Work-CertifiedTM company, recognized as a top software company, and a market leader. This role reports to the VP of Platform & Solutions Marketing and is responsible for Acquia's go-to-market strategy with our partner ecosystem, including agencies, system integrators, and technology partners. The Partner Marketing Director will own the partner commercial story, co-sell plays, and establish a repeatable partner go-to-market model. This leadership position requires driving programs to completion, leveraging AI for efficiency, and involves significant presentation and strategy work, not just behind-the-scenes tasks.
Requirements
- 7+ years in product marketing, partner / channel marketing, or partner GTM, including time at a level where you owned the strategy.
- Exceptional program management and leadership. You run complex, cross-functional programs end to end. You lead the room, make decisions without waiting for consensus, and get things moving. People align to your cadence and things ship.
- Familiarity with the agency / SI ecosystem and how those businesses make money.
- A track record of building a partner or channel GTM motion from the ground up, not just maintaining one.
- A strategist, not a content marketer. You drive positioning and strategy and think critically about the moments of impact.
- AI-first ways of working. You use AI to move faster research, drafting, analysis, automation and have a clear point of view on where it helps and where it gets in the way.
- Presentation and demo skills. Everyone here presents and demos on stage; you are compelling live, whether it is a partner keynote, a co-sell pitch, or an internal readout.
- Cross-functional operating chops as a peer of sales, not a vendor to it.
Nice To Haves
- Experience in MarTech, DXP, CMS, or AI-adjacent enterprise software.
- Familiarity with Drupal and its implementation-partner community.
Responsibilities
- Own partner GTM strategy and narrative across the solution portfolio, and the case for why building on Acquia is the smart bet for an agency or SI practice.
- Define the partner messaging, positioning, and the tactics that will drive the most impact, coordinating across Product Marketing, Partner leadership, partner marketing, partner enablement, and the regional partner team.
- Build joint value propositions, co-sell plays, and joint Path-to-Value assets on a value-selling spine (Signal > Value > Action) that a partner's sellers can run without you in the room.
- Build partner enablement that gets used pitch decks, battlecards, solution briefs, demo narratives, campaign-in-a-box and prove adoption.
- Operate at the PMM, Partner, Sales, and RevOps team as a peer of the existing leadership, comfortable in pipeline reviews and deal desks.
- Define and report partner-sourced and partner-influenced pipeline, partner-attached deal rate, and partner-influenced revenue.
- Support partner events including travel to support key events or to collaborate in person with our partners (~15% travel)
Benefits
- competitive healthcare coverage
- wellness programs
- take it when you need it time off
- parental leave
- recognition programs
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
