Director, Paid Strategy and Planning

Publicis Groupe Holdings B.V•Plano, TX

About The Position

The Director, Paid Strategy and Planning is a senior media expert who provides departmental and client leadership and helps enhance the visibility of the media practice. The role manages a media team and ensures media strategies and deliverables meet or exceed client expectations, deliver value, and uphold quality standards. It guides tactical and strategic media planning, mentors staff, drives digital and traditional media initiatives, and supports new business efforts. The director may also collaborate with other key agencies as needed. The position serves as a client team lead on medium to large media accounts, managing $20 million or more in total media spend. It develops cross-channel strategies across traditional and digital media, advises clients and internal teams on media opportunities, presents large-scale proposals, and contributes to client-specific points of view and media strategy documentation. Starcom is a global communications planning and media agency with more than 7,000 employees in over 100 offices. This role is part of Constellation, Publicis Groupe’s strategic internal agency, which brings together teams from Publicis Groupe agencies to support a client’s creative, data, strategy, media, and technology needs.

Requirements

7–10 years of media planning and buying experience, including at least 4 years in digital or interactive marketing and advertising.
Demonstrated experience in traditional and digital media, tactical planning, and local media campaign execution.
Proven leadership and team management experience.
Bachelor’s degree (BA/BS) from a four-year, accredited college or university.

Responsibilities

Develop innovative, forward-thinking cross-channel media strategies across traditional and digital media to improve client marketing effectiveness and drive business growth.
Advise clients and internal teams on media opportunities, including local media campaign planning.
Lead client teams on medium to large media accounts, managing $20 million or more in total media spend.
Conceive, negotiate, and present cross-platform or large-scale media proposals to clients.
Upsell services and contribute to business development efforts.
Guide and supervise a media team of 10 or more employees, including hiring, training, coaching, staffing, and performance evaluation.
Represent clients at industry events and help build industry relationships and thought leadership.
Contribute to client-specific points of view and overall media strategy documentation.
Apply tactical media planning experience across channels.
Use media planning tools and activation platforms, including Pathmatics, Vivix, Kantar, MRI, Comscore, Prisma, Meta, and AdWords.

Benefits

Paid family care for parents and caregivers for 12 weeks or more.
Monetary assistance and support for adoption, surrogacy, and fertility.
Monetary assistance and support for pet adoption.
Employee Assistance Programs and health, wellness, and comfort reimbursements.
Tuition assistance.
Paid time off, including flexible time off, vacation, annual sick days, volunteer days, holidays, and identity days.
Matching Gifts programs.
Flexible working arrangements.
Work Your World program, which may allow eligible employees to work from anywhere for up to 6 weeks per year.
Business Resource Groups supporting multiple affinities and alliances.
Medical coverage, dental, vision, disability, 401(k), and paid time off for regular employees.
Voluntary benefits for eligible freelancers and temporary employees, including supplemental medical insurance, transportation and parking benefits, legal benefits, pet insurance, and auto and home insurance.